Google launched a new marketing resource hub called Accelerate with Google as part of a “Summer of AI Essentials” program aimed at helping advertisers supercharge their campaigns with AI tools. What’s happening. Accelerate with Google will serve as a central destination rooted in Google’s AI Essentials resources for ads products like Search and Performance Max. … Read more
As digital marketing strategies have evolved over the years, so too has the complexity of running an effective ad campaign. To stay ahead in 2024 and beyond – when more than 73% of Kiwi households will be connected to a digital network – marketers should become versed in Microsoft (formerly Bing) Ads. This comprehensive guide … Read more
In August 2022, Google made it clear that content should be people-first, not just made for search engines. I always think of good content as that which will help people do their jobs. It’s content that is informative, easy to read and understand. It’s people-first content that utilizes SEO best practices to help it show … Read more
What if you had a hub on your website where all your visitors could discover your amazing content? What if this hub helped your audience get solutions and answers, find relevant information, learn about your products/services, and discover new content? You can – it’s called a resource center. Also known as a knowledge base, resource … Read more
If you’re interested in creating helpful content for your audience (and you should be), you should consider making a resource page. It’s the best way to collect your top recommendations for products or services and promote the tools and resources you **** and use in your business. And as part of your content strategy, a … Read more
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