We have seen Google show product images in snippets in many variations over the years. Now Google is at it again but not just with products but also local listings. The weird thing is that these listings go to product listing pages and not the products themselves. This new version looks somewhat different and I … Read more
Microsoft is testing a new style for when someone hovers their mouse cursor over a search result snippet in the Bing Search results. Bing will add a shadow effect to that snippet on hover over. This was spotted by Frank Sandtmann who posted about it on Mastodon. Frank wrote, “Bing is testing shadows for titles … Read more
Optimizing for E-E-A-T is challenging because these signals rely heavily on external validation. Simply proclaiming your own expertise and trustworthiness is not enough. What other sites say about you carries more weight. This explains the long history of link building in SEO. Links still matter for quantifying E-E-A-T. But amassing links solely for quantity won’t … Read more
Google has made a number of updates to its how-to control your snippets in search results to clarify that the snippets are primarily generated using the page content. Google removed the section about rich results and structured data on that page. Google explained, that they have clarified in those documents “that the primary source of … Read more
Google has clarified that the snippets it presents within the Google Search results primarily come from the content on the page and not from structured data or your meta descriptions. Google updated its snippets control help document to clarify this language. What Google said. Google explained that it “Clarified in our documentation about snippets that the primary … Read more
Google seems to be testing longer search result snippets again. We saw this recently with Google Ads, some really long Google Ads descriptions and now we are seeing it with the organic/free listings. This was spotted by AbhisheK Kasaudhan who shared this screenshot with me on X: This is what I see for those snippets: … Read more
Google has added three verticle dots to its search results snippets for years now. It seems like Bing is testing three dots but in a horizontal format. How is that for changing things up??? Shameem Adhikarath spotted this test and posted a screenshot on X – here is what it looks like: Here is what … Read more
Google may be testing a new type of rich result for flight prices. This test shows a section under the flight search snippet that contains the dates, trip details and price. This was spotted by Antoine Eripret who was able to trigger this numerous times, over numerous days, while in Spain. Here is his screenshot … Read more
Google seems to have fully rolled out the follower count in the search result snippets for social media sites like YouTube, LinkedIn, Instagram, X and others. This was being tested back in April and Google said it would go live last week with the personalization features and it now seems fully live. This is live … Read more
Bing is now using AI to generate captions for some of its search result snippets. Bing is using GPT-4 to make the “search results more relevant and informative and helping users find the websites they are looking for more quickly,” Bing announced. What it looks like. If you do a search for my, [barry schwartz … Read more
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