Retail

Search, social and retail: The future of digital brand experiences

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Search, social and retail: The future of digital brand experiences

In today’s expansive yet interconnected digital marketing landscape, creating a successful online presence requires a deep understanding of various marketing channels.  While SEO and PPC are well-known strategies for enhancing online visibility, it’s essential to explore emerging and overlooked opportunities like retail media and social media, including social search.  This article tackles the synergies between … Read more

How Georgia-Pacific uses retail media networks to reach customers

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How Georgia-Pacific uses retail media networks to reach customers

Georgia-Pacific advertises its popular paper brands – including Brawny, Angel Soft and others – on retail media networks. Overseeing these campaigns is Paras Shah, the company’s director of digital media. Shah offered his perspective on changing shopper behaviors and what brands can do to proactively reach them through RMNs in a discussion with me. Being … Read more

How to optimize for product-first results in retail Google SERPs

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How to optimize for product-first results in retail Google SERPs

Google has swiftly changed the retail SERP landscape over the last year with:  Product results taking up 45% of the SERP composition in Q1 2023. Google Search Console (GSC) releasing new KPIs to measure against product result appearance types, to Google refining the way it contextualizes results to ecommerce consumers.  The list goes on.  But … Read more

Microsoft Advertising Network for retail launches in the US

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Microsoft Advertising Network for retail launches in the US

Microsoft Advertising Network for retail has been rolled out in the US. The network has been designed to simplify the process of creating retail media campaigns, making it easier for brands to launch their retail media programs faster by: Connecting retailers with a large, relevant **** of demand. Expanding their reach offsite, driving traffic to … Read more

A PPC marketer’s guide to retail media

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A PPC marketer’s guide to retail media

Most people know that Amazon, Walmart and Instacart have paid search placements on their websites. However, you may not know about their involvement in programmatic, display, social media and Google Shopping. It is crucial for PPC marketers to understand this because retail media (a.k.a. commerce media) is driving customers to retail sites that can transact … Read more

How DISH Network Accelerated Retail Wireless Growth Using Adobe Experience Cloud / Blogs / Perficient

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How DISH Network Accelerated Retail Wireless Growth Using Adobe Experience Cloud / Blogs / Perficient

How do you enter into a highly competitive wireless space and build market share quickly? That’s a question DISH Network asked when it became the US’s fourth-biggest mobile carrier three years ago. The American television and consumer wireless services provider needed a digital foundation to support a scalable commerce experience, great customer service, and the … Read more

Reduce Returns and Improve the Buyer Journey with AI Technology for Retail / Blogs / Perficient

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Reduce Returns and Improve the Buyer Journey with AI Technology for Retail / Blogs / Perficient

Retailers have come under fire for lack of diversity in ******, unattainable sizing and style expectations, and unsatisfactory in-store experiences. It’s not hard to understand why. Walking into a store and trying on clothing can be intimidating for anyone, but it’s also not ideal to guess sizing and hope for the best while online shopping. … Read more

SEO in the Age of COVID-19: Organic Impacts on the Retail Industry | TechnicalSEO.com

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SEO in the Age of COVID-19: Organic Impacts on the Retail Industry | TechnicalSEO.com

Marketers are scrambling to adjust their SEO strategies to account for the COVID-19 pandemic. That’s why it’s important to explore its impact on search interest trends and organic performance in retail. As more users stay home and avoid public places, we understand that there is a shift in online behavior. We have examined these initial … Read more

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