At the MozCon industry conference this week, Rand Fishkin, the outspoken former CEO of Moz and founder of SparkToro, shared his opinion on how SEOs and marketers should potentially adjust strategies based on his interpretation of the recent Google API leaks. In a packed session with Dr. Pete Meyers, Fishkin laid out specific ways he … Read more
Search engines continue to evolve, but SEO strategies have failed to keep up. For years, we have relied on keyword research to choose specific searches to target. However, keyword research often prioritizes the wrong goals. Executed well, keyword research helps you craft a balanced keyword strategy for your target market and personas. It prioritizes keywords … Read more
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Content rewards shape the creation process. The famous Munger quote, “Show me the incentive, and I show you the outcome,” applies to content creation just as much as to company management. The way we create content today has also led to a landscape of … Read more
April 14, 2016 | Posted by Shay Harel If mobile mania is not here yet, you can bet your life it will be. With smartphones as the most popular way to access the internet, along with the continued rise of mobile ad revenue, predicting the increased role of mobile-friendly sites doesn’t exactly require … Read more
Understanding the buyer’s journey, and optimizing it to maximize effectiveness, is one of the most important ways to: Create exceptional experiences Build trust Strategically connect with your audience The problem is: The traditional model makes major assumptions about human behavior that are outdated, and often, downright wrong. Due to the limitations and assumptions of the … Read more
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