Google has launched a major revamp of its Crawler documentation, shrinking the main overview page and splitting content into three new, more focused pages. Although the changelog downplays the changes there is an entirely new section and basically a rewrite of the entire crawler overview page. The additional pages allows Google to increase the information … Read more
Apple updated the App Store’s Search tab, removing the Discover section and placing suggested apps, including ads, more prominently below the search bar. Why it matters. Advertisers will now have their apps showing at the top of the Search tab potentially increasing their ad exposure as well as leading to higher click-through rates for app … Read more
March 28, 2016 | Posted by Shay Harel In an effort to lure more video advertising, Facebook recently revamped and enhanced its video monitoring metric. With 100 million hours of video watched on the site each day, it’s no surprise that Facebook has decided to hone in on its video analytic capabilities. If … Read more
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