PageRank is one of the oldest Google algorithms. It was developed in 1996 as a part of a college research project, but it remains important today. And it plays a key role in SEO. In this article, you’ll learn how PageRank works and how you can use that knowledge to improve your SEO results. But … Read more
Remember that feeling of unease when Google first rolled out AI-generated search overviews? Would these snippets dominate SERPs (Search Engine Results Pages)? Would Reddit discussions become the new go-to for information? A recent study by SE Ranking sheds light on these questions and offers valuable insights for SEO professionals and content creators. Trustworthy sources take … Read more
Google Analytics 4 (GA4) contains a concealed report that allows users to compare conversions exported to Google Ads and explains discrepancies between the platforms. Why we care. This hidden feature provides advertisers with a valuable tool to reconcile differences in conversion data, potentially improving campaign accuracy and performance. How to access: Start with your standard … Read more
How does Google know if its search results are improving? As Google rolls out algorithm updates and claims to reduce “unhelpful” content, many wonder about the true impact of these changes. In an episode of Google’s Search Off The Record podcast, Google Search Directer, Product Management, Elizabeth Tucker discusses how Google measures search quality. This … Read more
YouTube tapped its machine learning capabilities to analyze over 8,000 of the top ads on its platform this year, surfacing five key creative trends that resonated. Why it matters. The findings, extracted using custom AI ****** that processed text, visuals, audio and more, provide a data-backed playbook for how brands can stand out on YouTube. … Read more
TL;DR – If you are focused on your users, high-quality content, and a great user experience, you don’t need to panic. Last week, an anonymous source leaked what has been confirmed to be an internal document revealing over 14,000 “factors” Google uses when ranking websites. The leak has set the SEO world ablaze with discussion … Read more
A trove of leaked Google documents has given us an unprecedented look inside Google Search and revealed some of the most important elements Google uses to rank content. What happened. Thousands of leaked internal documents, which appear to come from Google’s internal Content API Warehouse, were shared with Rand Fishkin, SparkToro co-founder, earlier this month. … Read more
Google revealed details of two new crawlers that are optimized for scraping image and video content for “research and development” purposes. Although the documentation doesn’t explicitly say so, it’s presumed that there is no impact in ranking should publishers decide to block the new crawlers. It should be noted that the data scraped by these … Read more
Website loading times are gradually improving, but a new study shows significant variance in performance across sites and geographic regions. The study from web monitoring company DebugBear examined data from Google’s Chrome User Experience Report (CrUX), which collects real-world metrics across millions of websites. “The average website takes 1.3 seconds to load the main page … Read more
A new study by Authoritas suggests that Google’s AI-powered Search Generative Experience (SGE), currently being tested with a limited group of users, could adversely impact brand visibility and organic search traffic. These findings include: When an SGE box is expanded, the top organic result drops by over 1,200 pixels on average, significantly reducing visibility. 62% … Read more
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