Paid search advertising revenues reached a new high in 2023 – though annual growth continues to slow, according to a new report. In total, search accounted for $88.8 billion of a record $225 billion in U.S. digital advertising revenues, according to the IAB Internet Advertising Revenue Report: Full Year 2023, conducted by PwC. That figure … Read more
United States antitrust lawsuit against Google uncovers emails of executives from Google Search, Chrome and Ads discussing schemes for increasing ad revenue. There are two documents, one from 2019 that features top Google executives from Search, Chrome and Ads hatching plans for pumping up ad revenues before the end of the quarter. At one point … Read more
There is a lot of concern and worry around the new Google Search Generative Experience and how that might impact traffic to content creators, publishers, site owners, and the web as a whole. I get that new things are scary, but I think the concern may be overblown. Why? It comes down to Google’s revenues … Read more
This week, we had the Google April 2023 reviews update finish rolling out after 13 days. That update was pretty heated toward the last week of the rollout. Google clarified that page experience is a ranking signal but not a ranking system. Google asked you to submit issues with Site names in the search results … Read more
Both Google and Microsoft reported Q1 2023 earnings last *****, and so far, Wall Street seems to be happy with the results. But if you look, Google’s ad revenues were flat (slightly down) year-over-year, while Microsoft Bing Ads revenues were up 10% year-over-year. Let’s dig into the search ad revenue side for both as best … Read more
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