Need a Psycho-Cybernetics summary? You’re in the right place. Psycho-Cybernetics by Maxwell Maltz is the first book I read after graduating college, and it was one of the best investments I ever made. The book helped me shift my thoughts about life and what’s possible. Don’t get freaked out by the strange title, either. Psycho-Cybernetics … Read more
This year, Google seemed to be constantly evolving. In fine-tuning its algorithms and rolling out multiple 2023 core updates, Google prioritized providing legit, high-quality content and staying on top of search engine optimization (SEO). Let’s recap some of the most important updates and touch on what will most likely be coming in 2024. May 2023 … Read more
Finding quality expired domains was a chore before I discovered SpamZilla. I am an affiliate of this software, but it’s only because I think it’s absolutely fantastic. Here’s everything you need to know about this tool: What is SpamZilla? SpamZilla is a tool that helps you find and qualify expired and dropped domains. You can … Read more
What Is Review Schema Markup? Review schema is a type of structured data markup that provides search engines like Google with details about reviews and ratings for products, recipes, movies, and more. Search engines may use this markup to display user reviews and ratings within search results. For example, the first waffle recipe shown in … Read more
Online reviews are vital for businesses because they build consumer trust and influence decision-making. Positive reviews can boost your business’s reputation and help you attract more customers. While negative reviews—though they can sting sometimes—provide valuable feedback for improvement. In this post, we’ll explore what a review app is and how it can help you manage … Read more
The PPC community had a rollercoaster year in 2023. Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. It’s fair to say that GA4 did not receive the warmest welcome. … Read more
The year 2023 was unlike any other I’ve seen in SEO and Search. I say this as someone who has been in this industry since 2007. Many others I spoke to expressed similar sentiments at various points throughout 2023. By March, Search Engine Land had published multiple stories that, in any other year, all could … Read more
Google launched nine confirmed algorithmic updates in 2023, as well as a new AI search engine, the Search Generative Experience. In 2022 and 2021, Google had 10 confirmed algorithmic updates. Unless Google rolls out a new update this week, Google would have rolled out one less update in 2023 than it did in 2022 and … Read more
At the beginning of this year we covered the updated posting restrictions guidelines for Google Maps where Google said they can turn off posting for a particular place. Well, we are now seeing an example of that in action, where Google is testing the reviewer that posting has been turned off. Hiroko Imai posted a … Read more
Google redid its Google Business Profiles reinstatement process and I think as part of that (I can be wrong), Google added this review service restrictions webpage. It will show you if you have any business listings that you manage that have any restrictions from Google Business Profiles. You can check this page at myaccount.google.com/restrictions. Here … Read more
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