December 20, 2018 | Posted by Mordy Oberstein Each and every year we’re humbled by the additions we’re able to offer to the SEO industry’s understanding of the “search environment.” Whether it be a deep dive into a Google algorithm update or a case study on Google’s use of SERP features, we feel … Read more
In this blog post, I’ll be offering you a brief review of the latest Google search experience that was introduced yesterday for Search Lab users. The text of this post was generated from AI based on the audio transcribe of the video above. A New Search Lab Experience When you visit the Google homepage, as … Read more
December 3, 2019 | Posted by The In Search SEO Podcast Don’t forget, you can keep up with the In Search SEO Podcast by subscribing on iTunes or by following the podcast on SoundCloud! Summary of Episode 50: Looking Back at SEO in 2019 Ross Tavendale of Type A Media joins … Read more
December 18, 2019 | Posted by Mordy Oberstein The best part of my job is the ability to spend time pondering, analyzing, and researching anything and everything within the world of Search. It’s in these moments where I feel I’m making a difference by helping advance the SEO conversation. With this sentimentality, … Read more
Welcome back to our series on Digital Accessibility Testing Fundamentals! In this last installment, we’ll discuss some of the Code Review Testing for digital accessibility and why it is a critical step toward building inclusive digital products. In today’s digital landscape, accessibility has become an integral part of creating inclusive and user-friendly experiences for all individuals. … Read more
Google launched the first Product Reviews Update in April of 2021 and it’s been fascinating to watch the evolution of the system over time. With each successive update, you can see Google fine-tuning the system, expanding to other languages, and more. And now we have the next step in its evolution, and it was a … Read more
Whether they’re buying online or in a store, more shoppers rely on review content to help them make smart decisions on almost any purchase. Shopping for a new car? Face cream? Yoga mat? Rechargeable battery? Diapers? Pajamas? Peanut butter? Do a quick Google search and you’ll find a wealth of reviews, comparisons, best-of lists, worst-of … Read more
It looks like review spammers are using ChatGPT and other AI tools to generate fake reviews. These reviews are being posted in Google Business Profile local listings and causing a headache for small businesses. I spotted this via the Local Search Forum but it was also posted on the Review Fraud website recently as well. … Read more
Nothing is more frustrating than when your team creates outstanding content, and nobody reads it. If you want the content to work in your favor, you need to make sure it ranks so it gets relevant readers right away. So if you are a blogger and want to win over your readers, if you run … Read more
Google’s official algorithm updates often present unique opportunities. Knowing that Google has made an algorithmic change can present the chance to better understand the search ecosystem. (That’s not to minimize the stress that can come with an algorithm update.) Simply put, these moments can, at times, help to illuminate “what’s changed” for SEO. What is … Read more
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