Quick question: What do you typically do with your old blog posts? Most likely, the answer is: Not much. If that’s the case, you’re not alone. Many of us in SEO and content marketing tend to focus on continuously creating new content, rather than leveraging our existing blog posts. However, here’s the reality—Google is becoming … Read more
No one can perfectly predict the future, but it turns out some are better at it than others. A study of over 1 million judgments from thousands of people found “super forecasters”: people who have significantly higher success rates at predictions. What separates super forecasters from lousy forecasters? They change their minds gradually based on … Read more
For as long as I’ve worked in SEO, I have been asked the same question by brands and businesses, big and small: Why should I use YouTube? How can it help my business? Shouldn’t I be on TikTok instead? Sadly, for many businesses, YouTube is just a place to host their videos. Nothing more, nothing … Read more
421
229
714
826
543