Brand Breakdown Series Welcome to the Brand Breakdown series, a monthly deep dive into the marketing strategies of leading global brands. We’ll be exploring the winning, and losing, strategies that are pushing the boundaries of traditional marketing through the lens of owned asset optimization (OAO), a new approach to building consumer connection. Subscribe today for … Read more
Every year, we are introduced to some exciting updates and changes in marketing. One such trend that has been gaining immense popularity in recent years is immersive marketing. Also known as experiential marketing, this form of advertising creates a more engaging experience for customers than traditional methods. The immersive technology market is predicted to mark … Read more
Google is no longer just a search engine. It is adopting social signals that increasingly impact content visibility across Google surfaces like Search, News and YouTube. This shift requires brands to rethink what it means to do SEO today and beyond. The article explores how Google is expanding into a surface ecosystem, why followership matters … Read more
In recent years, there has been a significant transformation in the software development profession. Since individuals from various backgrounds may now actively participate in the application development process, low-code and no-code platforms have gained popularity. This blog explores what low-code and no-code mean, what those terms imply, and how these advancements drive innovation in the … Read more
Yelp has reported record-breaking profits driven by a sharp rise in ad revenue in the third quarter of 2023. The company’s total net revenue increased 12% year-on-year to $345 million, comprising of: $330 million in advertising revenue. $3 million in transactions revenue. $12 million in other revenue. The Q3 earnings marked a 12% rise in … Read more
Search engine optimization (SEO) has been an ever-evolving field since the dawn of the internet age. Just when marketers think they’ve got it all figured out, along comes a new development that changes the game. The latest of these developments? The meteoric rise of voice search. What Is Voice Search? Voice search is the function … Read more
December 4, 2017 | Posted by Shay Harel November was one wild month on the Google SERP. Google’s update to its ccTLD policy, which saw accessing global search results via a Google country-specific top-level domain vanish, sent SERP feature trends into an international whirlwind. On top of that, Featured Snippets saw a loss … Read more
The digital marketing landscape is undergoing a significant transformation, driven by advancements in artificial intelligence (AI) technologies. The recent Google I/O developer conference was a testament to this, revealing a host of AI-driven tools and initiatives set to reshape the future of Search Engine Optimization (SEO). Here, we’ll delve into these key developments, their implications … Read more
With half of all purchases made online, the best performers in search within the UK, such as Amazon, Argos and Currys, are perfectly placed to drive revenue against home electrical must-haves. And in total the UK small appliance sector is set to grow from $3.9bn to $5.2bn over the next five years. Here, I want … Read more
Linktree’s organic growth has been impressive over the last few years, but its organic traffic has dipped recently. What’s changed? Let’s find out. Linktree says it has over 35 million users. It built its brand by creating a platform where content creators can share multiple links to their social media accounts or websites through a single … Read more
421
229
714
826
543