We’re all trying to increase our SEO authority and link-building is an important tool. But while the prospect of cheap links sounds alluring, it’s likely a poor investment. Google knows the difference between a link from the New York Times and one from your local weekly rag. It also recognizes the batch links that scam … Read more
This blog post was co-authored by: Connor Opalka Bank Compliance Executives can rest easier at ***** knowing they receive insights from Perficient’s Financial Services Risk and Regulatory Center of Excellence (CoE). In this article, we highlight the key emerging industry compliance risks as they were outlined by the Office of the Comptroller of the … Read more
Mozilla published the results of a recent third-party security audit of its VPN services as part of it’s commitment to user privacy and security. The survey revealed security issues which were presented to Mozilla to be addressed with fixes to ensure user privacy and security. Many search marketers use VPNs during the course of their … Read more
Google advises against cheap TLDs due to spam risks, says TLD keywords don’t improve SEO. In a recent podcast, Google’s Search Relations Team discussed how website owners should approach choosing a top-level domain (TLD). The discussion weighed the dilemmas of expensive .com domains versus affordable alternatives like .xyz, emphasizing the need to balance cost, credibility, … Read more
Key Points AI marketing refers to the artificial intelligence-based automation, optimization, and revolutionizing of the traditional marketing industry. AI marketing offers substantial benefits for brands and marketers but also poses its share of risks, both known and unknown. Marketers should be ready. Despite the powerful future for AI in marketing, putting humans at the center … Read more
ADA Compliance & Website Accessibility: In 1990, when the Americans with Disabilities Act (ADA) was initially enacted, the digital world was not a significant concern, as the World Wide Web was still in its early stages. Apart from ADA Compliance, you may come across 508 compliance, which refers to Section 508 of the Rehabilitation Act … Read more
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