GA4 path exploration report: 3 ways to uncover website roadblocks

GA4 path exploration report: 3 ways to uncover website roadblocks

Navigating the unexpected deadends and misleading turns of a poorly organized website is never fun. Your website must provide visitors with what they expect to find, whether that’s content, products, or whatever means to whatever end.  And yet, I continue to see websites that seem to be designed to keep users ensnared in an annoying … Read more

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