The implementation of a CRM system can radically change the approach to managing interaction with customers, but it is a long process, and the business owner may have questions such as “Will the system pay off?”, “And when will it pay off?”, “But when will our company go on break-even level after implementation?”. It’s great … Read more
Digital marketing is hard. The number of channels, networks, platforms, websites, technical factors, content needs, and the constant changes by search engines make it a very dynamic and ever-changing layer of overall marketing plans and strategies. I have a lot of stories about brands who tried things and quit, convinced that it didn’t work for … Read more
Silos don’t cut it anymore. User journeys are too complex for you to view and track channels separately. To improve your campaign performance, you need a holistic view of your marketing activities and how they intertwine. This is especially true for organic and paid search strategies. You need to be front and center with your … Read more
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Did you know businesses earn an average of $2.75 in revenue for every $1 spent on SEO? By now, we all are aware that SEO isn’t just a buzzword—it’s an essential investment that can significantly boost your bottom line. However, the real challenge lies in measuring and maximizing the SEO ROI of your efforts. SEO … Read more
Are you unsure about potential SEO returns for your business? Or maybe you need help justifying your SEO budget to stakeholders. Either way, it’s important to understand SEO return on investment (ROI). Below, we’ll show you how to measure the ROI of SEO. Step by step. But first, let’s cover some basics. What Is the … Read more
Today’s Ask An SEO question comes from Chandler, who asks: “If you don’t have a direct buying trigger on a particular page, how do you track the ROI of that piece of content? Particularly if you are not an ecommerce brand.” This is a fantastic question and one with multiple solutions. I’m going to break … Read more
The formula for calculating ROI is so simple that I’ll share it right here, in the article introduction: ((Return from content − cost of content) / cost of content) * 100 If your content marketing generated $10,000 in sales and cost $2,000 to create, that’s an ROI of 400%: (($10,000 – $2,000) / $2,000) * 100 … Read more
What Are Content Analysis Tools? Content analysis tools help you identify opportunities to improve content in various ways. Some tools focus on SEO performance, while others focus on other useful feedback like grammatical errors or readability. Some can do both. But the fundamental purpose is to help you improve content. The 10 Best Content Analysis … Read more
In the world of digital marketing, effective budgeting for ads is central to driving business growth. With an estimated 3.3 billion active users, Facebook provides a vast platform for businesses to reach potential customers. However, without judicious budgeting, you could end up spending more and gaining less, which undermines the effectiveness of your campaigns. Investing … Read more
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