Every day, we hear marketers talk about the ROI of SEO. In this article, I’ll explain why we must stop thinking like that. Why ROI is a dangerous Over recent years, thanks to work by marketing experts such as Tom Roach, I’ve dug into the concept of ROI in marketing. In particular, the ROI of … Read more
Snap, the parent company of Snapchat, reported its revenue rose 5% in the latest quarter after two straight quarters of declines on a rebound in the digital advertising market. Advertising is the biggest source of Snap’s revenue – and the company cautioned the ad market remains volatile, pointing to the impact of war in the … Read more
The concept of findability has evolved into a critical factor for businesses striving to connect with consumers. It’s no longer just about being present, but being discoverable, chosen and seamlessly integrated into the intricate web of customer journeys. This article explores findability and how a robust omnichannel findability strategy can help brands create meaningful and … Read more
Content is a vital part of most marketing strategies. But without the right tools, trying to create compelling, effective content can feel like a slow and frustrating game. One that eats into time and money better spent on more efficient strategies. In this article, you’ll learn about the best content marketing solutions for creating an … Read more
As advertisers, we want to maximize our PPC budgets for our clients But how do we do that? This article identifies eight areas where you can focus your optimization efforts to improve ROI. If you aren’t already doing these things – there’s time to start testing before we get into the throes of holiday planning … Read more
Blog / SEO Strategy / How to Measure SEO ROI and Share It to Your Team and Clients Website optimization is an intricate and multifaceted process that requires significant investment. Understanding where your budget goes helps you save money on effective strategies. So if you want to see how SEO impacts your business, it’s important … Read more
Organic search is an extremely lucrative marketing channel responsible for 53 percent of trackable website traffic. Source link
In the vast landscape of SEO strategies, finding ones that deliver measurable returns on investment (ROI) can be challenging. However, there is one strategy where you can confidently and tangibly gauge your success: Schema Markup. When you optimize your web pages with Schema Markup and begin to achieve rich results, you can use tools like … Read more
Are you wondering how to measure SEO ROI? If you do SEO, you need to know how profitable your campaigns are. Are your SEO campaigns driving traffic to your website? Is that traffic resulting in sales? All these questions need to be answered as part of analyzing your SEO efforts and results. And that’s where … Read more
Marketing has long since moved on from a “spray and pray” approach. Today campaigns are often surgically targeted, planned, and tracked, but many marketers aren’t confident about how to measure the effects of their efforts. A recent CMO Survey found that an astonishing 65% of marketers can’t quantitatively demonstrate the impact of their marketing. Image Source … Read more
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