Google is rolling out its new March 2024 spam updates accompanying the very big March 2024 core update and three new spam policies. The new spam updates kick off this week and target scaled content and expired domain abuse, plus other spam, while giving notice of site reputation abuse for a May 2024 update. Google … Read more
Google has unveiled new search experiences that will soon roll out across the European Economic Area (EEA). The changes are part of Google’s preparations to comply with the European Union’s Digital Markets Act (DMA). One notable change is a carousel-style rich result for queries like “hotels near me.” Google is also adding dedicated ‘aggregator units’ … Read more
Google Ads is beta testing a new feature, a new button, in the Google Ads console named “Spacing.” This is a feature that is available for individual advertiser accounts and not rolling out as a beta to MCC accounts. It adjusts the spacing in the console’s interface to give you more space. Govind Singh posted … Read more
Late last week, Google began to roll out those branded Local Service Ads, but it surprised many businesses without a way to opt out of the feature. I am told that Google will provide a way to opt out and will send more details to advertisers this week. In fact, some already started to see … Read more
Microsoft’s Deep Search, an optional generative AI feature meant to help searchers with complex questions that don’t have simple answers, seems to have rolled out to more users today. I personally can see the “Deep Search” icon at the top right of the Bing search box after conducting a search in Bing. And I asked … Read more
Google has announced the rollout of a new search feature called “Circle to Search” that allows users to quickly look up information on their mobile devices with simple gestures like circling, highlighting, or scribbling. The feature is launching globally on the new Pixel 8 and 8 Pro phones and the Samsung Galaxy S24 series. With … Read more
After just under 26 days, the Google November 2023 core update is finally done rolling out. It took almost two weeks longer to roll out than the average core update and rolled out during the huge shopping days on Black Friday and Cyber Monday, also overlapping the November 2023 reviews update. So it was a … Read more
Yahoo Search is expected to start rolling out aspects of its new search engine in the first weeks of 2024. Brian Provost, the Senior VP and General Manager of Yahoo Search, said Yahoo Search will be launching in the very early days of 2024. Brian Provost said this at Search Marketing Expo Next event during … Read more
Google is now rolling out the generative AI asset generation features for performance max Google Ads campaigns in the US. This allows you to let Google’s AI create headlines, descriptions, and images for your PMax campaigns. Sounds familiar? Yea, Google announced these features at the Google Marketing Live event back in May. Google said, “We … Read more
Google is set to roll out new AI features in Performance Max for all U.S. advertisers by the end of the year. Marketers will be able to use the technology to generate text and image assets for campaigns using prompts within a matter of seconds. PMax will take performance data into consideration when suggesting certain … Read more
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