Rollouts

Google Ad Strength For Performance Max To Weigh Assets Quantity & Variety More With More AI Rollouts

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Google Ad Strength For Performance Max To Weigh Assets Quantity & Variety More With More AI Rollouts

Google Ads announced that within Performance Max the search ad company is rolling out asset generation globally in English with more languages to come. Plus, image editing will finish rolling out in the U.S. in March, with global English expansion following shortly after. This means that Google is adjusting its Ad Strength formula to weigh … Read more

Microsoft: Bing Chat Slow Rollouts Are Random To Reduce Bias

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Microsoft: Bing Chat Slow Rollouts Are Random To Reduce Bias

Bing, and other software companies, like Google, tend to roll out new features slowly. So they might roll out a new feature first to 1% of users, then 10%, then 50% and then eventually 100% of users. This rollout is done randomly to reduce bias, Microsoft Bing’s Mikhail Parakhin said on Twitter. Mikhail Parakhin was … Read more

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