New standards are being developed to extend the Robots Exclusion Protocol and Meta Robots tags, allowing them to block all AI crawlers from using publicly available web content for training purposes. The proposal, drafted by Krishna Madhavan, Principal Product Manager at Microsoft AI, and Fabrice Canel, Principal Product Manager at Microsoft Bing, will make it … Read more
Google Ads will enforce stricter rules starting in November under its Circumventing Systems policy, specifically targeting advertisers in the ******** and Games sector. Advertisers with a ******** and Games certification must undergo recertification if their business has significantly changed since their original certification. Why we care. This update means that any significant changes to an … Read more
Google is updating its advertising policies for financial products, specifically focusing on cryptocurrencies. The new rules will take effect on Sept. 20. Why it matters: The new policy clarifies Google’s stance on cryptocurrency-related ads in Switzerland, aiming to ensure that only compliant and licensed entities can promote their services. What’s new: Crypto exchanges and wallets: … Read more
A federal judge has ruled that Google violated U.S. antitrust law by illegally maintaining monopolies in the markets for general search services and general search text advertising. Judge Amit P. Mehta of the U.S. District Court for the District of Columbia, ruling in a case brought against Google by the Justice Department, said that Google … Read more
A federal judge ruled that Google maintained an ******* monopoly in search and advertising markets, marking a significant victory for the Department of Justice. Why it matters. This is the first major decision in a wave of tech monopoly cases brought by the U.S. government in recent years, potentially setting a precedent for future rulings … Read more
Google announced significant updates to its AdMob policies, set to take effect this month, aimed at improving clarity and transparency for publishers. These changes will impact how and where ads can be placed within apps, particularly in private communication spaces, affecting publishers’ monetization strategies. Key changes: “Ads on Dynamic Content” policy replaced with “Ads in … Read more
Google updated its Political content policy, requiring advertisers to disclose election ads containing synthetic or digitally altered content. Why we care. This policy update aims to increase transparency and combat misinformation in political advertising, particularly as AI-generated content becomes more prevalent. Key details: Advertisers must select a checkbox in campaign settings to indicate altered or … Read more
Google is updating its consent management requirements for AdSense for Search, AdSense for Domains, and Programmable Search Engine in Switzerland. Key points: Effective July 31. Applies to ads served to users in Switzerland, in addition to the EEA and UK. Aims to comply with the EU User Consent Policy. New requirements. Publishers must either: Use … Read more
Google Ads is updating its EU user consent policy, affecting advertisers using Customer Match lists for ad personalization in the European Economic Area (EEA). The big picture. This change aligns with increasing privacy regulations in Europe and Google’s efforts to ensure compliance. Why it matters. Advertisers must now explicitly pass granted consent signals to Google … Read more
The goal of search engine optimization (SEO) is to get Google to serve your webpage links whenever a user enters a related search query. Although there isn’t a fixed blueprint that can guarantee you top rankings, there are several SEO best practices (which you might think of as SEO rules) that will increase your chances … Read more
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