Google will start enforcing tougher restrictions on personalized ads related to consumer financial products and services from tomorrow, February 28. Any breaches of the updated policy will prompt a warning, with the possibility of account suspension. It’s worth noting that the full enforcement of these measures may take approximately six weeks to be fully implemented. … Read more
Facebook can be sued over claims its advertising algorithm is biased, a California State Court of Appeals has ruled. The decision reverses a previous ruling from 2020 that stated Facebook was protected from accountability under Section 230 – a law that shields online platforms from legal action when users share ******* material. Why we care. … Read more
The European Commission has designated Google as a gatekeeper under the new Digital Markets Act (DMA), which aims to increase competition in the tech industry. The legislation will come into effect in March 2024. Google is among several big tech firms like Apple, Amazon, Meta, Microsoft, and ByteDance that must comply with the rules within … Read more
Google plans to share more insights into how targeted ads are served to users in the European Union. The search engine is going to provide access to additional data and also roll out a new transparency center in a bid to comply with evolving EU online content rules. Under the new regulations that roll out … Read more
In the last episode, we installed all the Prerequisites and Configure the Modules. In this episode, we will talk about the Include and Rule configuration required for Sitecore Content Serialization. As we created a JSON file while creating a Module in the last episode, we will use the same JSON file to configure the Include … Read more
The product feed is the single most essential element when it comes to listing shopping inventory on Google. However, feeds can be notoriously low-quality and heavily neglected. Shopping feeds work on multiple levels to help promote retail businesses, with paid and free listings. This, coupled with the emergence of more AI within Google Ads, propels … Read more
Do you want to rank for competitive terms without worrying about potential Google penalties? Then go white hat. In this post, you’ll learn what white hat SEO is, how it compares to black hat SEO, and how to implement a few white hat SEO tactics. White hat SEO refers to the use of SEO strategies, techniques, … Read more
It’s a fascinating time to be a marketer. The advent of AI and machine learning has changed the PPC game, touching every aspect of a search marketer’s daily job. Much has been written about using AI to improve advertising performance through audience targeting or bid optimization. But another massive shift we’re seeing is AI’s impact … Read more
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