Building a strong local search presence is challenging enough, but maintaining it can be just as difficult. You can have the best content, the strongest backlinks, and glowing customer reviews, but without the right care and steps to optimise them, they all lose value quickly. To rank – and keep ranking – in the top … Read more
Your business could likely use a boost to reach more potential customers. And quickly. Google Ads can help. When you finish this article, you’ll know exactly how to run Google ads that can benefit your business. Before we get to that, let’s go over some background information. What Is Google Ads? Google Ads is an … Read more
We all **** to take a little time away from the grind during the slow season (which for many of us is right now), but smart PPC marketers are also using the time to get in the prime position when the tide is higher. In retail, that will fire up in October (probably earlier than … Read more
Ever wished you had the magic to effortlessly fill your content calendar with topics your audience will ****? Maintaining a steady flow of fresh and engaging content is important for capturing and retaining your audience’s attention. However, the challenge of consistently coming up with new content ideas can be exhausting. Well, here’s the next best … Read more
A site migration can feel like packing up your entire house and moving across the country. There’s much to keep track of, and you don’t want to lose any valuable possessions (or, in this case, SEO progress) along the way. When done right, a site migration is a chance to improve site performance, enhance user … Read more
What Is an SEO Campaign? An SEO campaign is a carefully organized plan to improve a website’s visibility in search engines like Google. It relies on a blend of technical and creative activities designed to improve rankings and drive organic (unpaid) traffic. Common tasks SEO campaigns can cover include: Finding the right keywords to target … Read more
Digital marketers can agree on the benefits of SEO testing: justifying projects, saving time, and earning buy-in. Not only that — you can definitively prove which SEO strategies actually work for your site and your industry rather than trying to outsmart Google’s algorithm. Source link
Facebook advertising is a low-cost way to grow your business using social media. Follow this guide to learn how to advertise on Facebook in eight easy steps. What Is Facebook Advertising? Advertising on Facebook is when a business pays to promote its products or services to Facebook’s user base. Facebook allows businesses to target ads … Read more
We entered 2023 talking about GA4 and we’re doing the same thing in 2024. Frequent readers of Search Engine Land – and all SEOs, for that matter – know why: GA4 wasn’t ready for prime time when Google forced us to make the switch, and we’re still working through kinks months later. Having said that, … Read more
Blog / Content / How to Perform a Content Audit Creating new content pieces is all great, but when was the last time you reviewed existing content across your website? The thing is, in its “ongoing effort to reduce low-quality content,” Google constantly releases content updates, with the September 2023 Helpful Content Update being the … Read more
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