Google has added a new promotion type to Google Merchant Center named “Sale events.” Sale events are a type data that you can submit on Google and are shown on non-product-centric surfaces. This seems to be available in the US for free Merchant Center listings right now. This was spotted by Dario Zannoni who posted … Read more
Google has added support for sale pricing examples and priceType property to the schema and markup in its Merchant listing documentation. Google said that this makes “it easier for merchants to specify sale pricing through structured data and bring parity with price features in Merchant Center.” Sales pricing examples. Google added a new section to the … Read more
Google has updated its Google Merchant Listings help documentation to add priceType property and then also give new sale pricing examples. Google said they did this to “make it easier for merchants to specify sale pricing through structured data and bring parity with price features in Merchant Center.” The new priceType property is priceSpecification.priceType or … Read more
A couple of years ago, I reported that Google has changed how your feeds work in Merchant Center for countries by removing the need to list a primary country and additional countries and replacing them with target countries. Now Google is emailing advertisers letting them know that if you are currently using Country of Sale … Read more
Google Ads will be modifying its disclosure policy for event ticket sale. The update will say that the “disclosures should be easily visible and clearly explained in the top 20% (above the fold) of any destination when reached via an ad.” Previously it said the disclosure does not necessarily need to be on the destination … Read more
Black Friday is right around the corner and at Yoast, it’s time for the biggest sale of the year! Starting right now, you can get all our products at a 30% discount. This sale only lasts a few days, so make sure to grab your chance right away. Not only will you benefit from the … Read more
Serpstat is helping us in diagnosing our website performance in terms of technical structure, and also in ranking. Tracking the rank of the website for thousands of keywords every day is impossible without a tool like Serpstat. Also, finding out the competition stand helps us realign our content strategy. Besides this, auditing the site for … Read more
Yandex N.V., which is now a Dutch holding company, is looking to sell off its search engine and all of its other Russian assets as part of a deal estimated to be between $5 billion and $6 billion, Reuters reported. Likely sale? A sale could come as early as December. Yandex N.V. might sell 100% … Read more
I started writing this article on the 17th of August when I discovered the news I’m about to share but I wasn’t able to write it up as my new report on digital goliaths, Detailed Q1, had to take priority. The reaction to Q1 was incredible — thank you to everyone who took the time … Read more
Let’s talk conversion rate optimization, or CRO. CRO is the process of improving conversion rates. The conversion rate is the percentage of visitors who complete a desired action, such as making a purchase, filling out a form, subscribing to a newsletter, or downloading an app. CRO aims to maximize the effectiveness of a website by … Read more
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