Social media isn’t just for sharing memes and cat videos. It can be a useful tool to boost your sales or get more subscriptions. Just think about it: billions of users are scrolling through various social media platforms everyday. If you know how to reach them, you’ll be increasing your sales while connecting with your … Read more
You’ve optimized your website for search. You’re getting lots of high-quality traffic. But despite the uptick in visitors, your sales and leads remain lackluster. It’s a frustrating situation. The good news? There are strategies you can implement to convert that traffic into paying customers. This article explores nine proven methods to help you turn SEO … Read more
Google Ads is concerned there may be some confusion around its sales and support departments. Marketers recently claimed that support is at an all-time low, accusing reps of bombarding them with “aggressive” phone calls pushing for the implementation of automated solutions. But Google now tells Search Engine Land that the employees making those calls aren’t … Read more
A well-optimised Facebook Ads Sales Funnel is crucial to the success of any digital marketing campaign. It’s the pathway that guides potential customers from the first point of contact, raising awareness about your product or service, right through to the ultimate goal of conversion. This process, when optimised correctly, is a powerful tool that can … Read more
In the modern business landscape, the alignment of sales and marketing teams is crucial for achieving optimal growth and profitability. A cohesive strategy allows these departments to work harmoniously, eliminating inefficiencies and ensuring a unified approach towards achieving common business goals. It fosters improved communication, increased understanding of customer needs, and ultimately, an enhanced customer … Read more
E-commerce websites have come a long way since Amazon launched its pioneering platform in 1995. With the ever-increasing shift towards online shopping, it has become essential for businesses to establish a strong online presence. If you’re considering building a successful online store, this guide from our digital marketing and web development agency in Melbourne will … Read more
Creating an SEO strategy for your online store can be tricky as there are many factors to take into account. With that in mind, we’ve put together an easy-to-follow ecommerce SEO checklist to help you out. We’ll show you the steps you can take to potentially improve your ecommerce website’s search engine rankings, drive traffic, … Read more
Ever wondered how to drive more sales on the web? Remarketing ads are an incredibly effective tool for businesses that want to optimise their digital marketing strategy and increase conversions. With remarketing, you can target potential customers who have already interacted with your products or services and engage them with targeted ads – so they … Read more
What Is B2B Ecommerce Marketing? B2B ecommerce marketing refers to a set of practices and strategies to help B2B ecommerce businesses increase their sales. Business-to-business (B2B) is a term that applies to companies that sell goods and services to other businesses. While some companies are exclusively B2B, others (like Amazon) can be both B2C and … Read more
Why Sales Funnels Are Important for Business Success The sales funnel represents a prospective customer’s stages along the buyer’s journey. From their first interaction with your brand to making a purchase. In other words: A sales funnel provides a structured visual that helps you understand and engage with customers. Because every marketing activity is tied … Read more
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