Google announced that store sales reporting and bidding are now available across Performance Max Campaigns within Google Ads. This means advertisers can “measure total sales wherever customers prefer to shop and optimize their bids for in-store revenue,” Google explained. “Store sales is an online-to-offline ads measurement solution that allows you to understand how much value … Read more
TikTok is reportedly planning to quadruple its global ecommerce operations, with the goal of selling $20 billion in merchandise. The ByteDance-owned social media app will rely heavily on rapid growth in Southeast Asia to reach its optimistic target. TikTok also hopes to also boost sales in the U.S. and Europe, Bloomberg reported. Why we care: … Read more
We’re still not yet in a recession, but everything in life costs more. When everything costs more, sales are harder to come by. Especially if you aren’t the cheapest option, or worse, your website is less than ideal to encourage a purchase. If you’re selling an in-demand good or service, have an amazing website, and … Read more
The holidays are a time when many people do their shopping online. If you’re running an e-commerce store, you can prep it for seasonal shopping to increase your traffic and sales. In this guide, you’re going to discover 10 holiday SEO tips to ensure that your website is well-optimized for the surge in online shopping … Read more
Janet Peischel Have you ever noticed how when you type a query on Google, it shows you the products that best match your interest? Sometimes the ads shown by Google are so relevant that you might instantly buy that product. Google isn’t just relying on showing products that other users have searched/bought; instead, it tracks … Read more
It’s one of the most popular marketing and sales channels, but email isn’t as easy to leverage as it seems. For your emails to convert, it takes more than writing a few lines and hitting send. Everything plays a role in your email success, from the health of your email database to your copywriting skills. … Read more
If you want to grow an agency (or your freelance portfolio), you need to get good at selling SEO. It doesn’t matter how good you are at keyword research, ranking sites & building backlinks, if you can’t get the clients in the first place. SEO isn’t the easiest thing to sell, either. There’s often misconceptions … Read more
What is Google Maps marketing, and how does it work? Marketing with Google Maps is a business tactic that uses Google Maps’ functionality to make your business easier to find. Check out our complete guide to learn how you can improve your Google Map SEO. Google Maps is undoubtedly one of the most useful tools … Read more
We’re looking forward to bringing our experience in journey science as well as adding a direct-to-consumer (D2C) approach to B2B Online in Chicago on May 1-3. This conference brings together top B2B voices to share their insights on all things digital, eCommerce, and omnichannel through keynote presentations, workshops, and roundtable discussions. Perficient will be on … Read more
Now, we’re not saying that video marketing is the ONLY way to increase sales, but it is taking the top spot as the most powerful option in your marketing arsenal – especially if you’re already running a good website and have your social media set up. Here’s why video marketing is critical if you want … Read more
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