An interesting discussion emerged on Twitter inspired by an article written by Jono Alderson. The article proposes thinking about Schema.org structured data markup as a way for emerging AI technologies to better understand and surface published Internet content. Schema.org Structured Data Markup The content on a website is called unstructured data because there is no … Read more
A couple of weeks ago, Google created a proposal on the schema Github proposing expanding and enhancing shipping data in schema.org. One of the enhancements is a new schema type named ShippingService, that groups shipping constraints such as delivery locations, time, weight and size limits and shipping rate. The proposal only has about 10 comments … Read more
On October 21, 2024, Google announced that it will be officially deprecating the sitelinks search box feature. Originally launched over a decade ago, this feature allowed users to search within a specific website directly from the main Google search results page. However, as Google shared, “usage has dropped” over the years, and as a result, … Read more
Schema Markup is a key SEO strategy for brands that want to stay competitive in this new world of search. Implementing robust Schema Markup can enable brands to improve their SEO performance by: Helping search engines understand, contextualize, and disambiguate the content on their site – which allows search engines to show users more accurate … Read more
In today’s digital landscape, enabling your content to stand out in search is crucial for effective SEO. Implementing Schema Markup is one of the most powerful ways to enhance visibility, as it helps search engines better understand and contextualize your content. In addition to this, Schema Markup also enables you to achieve rich results, which … Read more
In today’s digital landscape, marketers face the ongoing challenge of creating consistent, high-value content that meets consumers’ constantly evolving needs. The rise of AI in search has heightened concerns about the accuracy and trustworthiness of content, with instances of AI-generated content being misinterpreted. As a result, users and search engines are increasingly focused on accessing … Read more
Adobe Experience Manager (AEM) is a robust content management solution widely used for building websites, mobile apps, and forms. It is recognized as a leader Gartner’s Magic Quadrant for Web Content Management for eight consecutive years. Many large enterprises leverage AEM to create rich online experiences due to its high level of customization. AEM’s component-based … Read more
Sitecore is a leading digital experience platform that combines content management, digital marketing, and eCommerce capabilities into a unified system. It is widely used by enterprises to manage content and deliver personalized experiences across various channels, supporting industries from eCommerce to Healthcare and everything in between. By leveraging Sitecore’s capabilities, businesses can create, manage, and … Read more
Implementing Schema Markup on your website is a powerful way to enhance your organization’s online presence. However, to maximize its effectiveness, it’s crucial to develop a comprehensive strategy tailored to your specific business goals. Before diving into implementation, ask yourself: what am I aiming to achieve through Schema Markup? Which key content or business entities … Read more
In today’s rapidly evolving digital landscape, website owners and content creators face a persistent challenge: identifying gaps in their existing content and continuously optimizing it for success and visibility in search. With user behaviors and search engine algorithms constantly changing, it is crucial to ensure that your new and old content remains comprehensive, relevant, and … Read more
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