Our team has been in SEO for quite a while now, and during this time, we’ve seen the rise and fall of dozens of different techniques. Some of them have long lost their relevance, like the obsession with meta keywords or unnatural link schemes. But there are still some techniques that are killing it today. … Read more
This past June, we hosted a webinar with Digital Patient Experience Strategist, Chris Boyer on How to Navigate AI Search: Key Insights for Healthcare Digital Marketers. Though the webinar was geared toward the healthcare industry, the content discussed offers universal value to any digital marketer adapting to AI-driven search. During the webinar, we discussed topics … Read more
In today’s global marketplace, many organizations operate websites that serve customers across multiple countries and languages. These sites fall into two main categories: multilingual and multi-regional. Multilingual websites offer content in multiple languages—for example, a U.S. healthcare organization can provide users with both English and Spanish versions of its site. On the other hand, multi-regional … Read more
Schema Markup is a form of structured data that allows website owners to provide additional context and meaning to the content on their pages. It effectively communicates the purpose and relationships of different elements on your site to search engines. It’s crucial to express Schema Markup in a format accepted by major search engines to … Read more
Schema.org is a collection of vocabulary (or schemas) used to apply structured data markup to web pages and content. Correctly applying schema can improve SEO outcomes through rich snippets. Structured data markup is translated by platforms such as Google and Microsoft to provide enhanced rich results (or rich snippets) in search engine results pages or … Read more
There is no better time for organizations to prioritize Schema Markup. Why is that so, you might ask? First of all, Schema Markup (aka structured data) is not new. Google has been awarding sites that implement structured data with rich results. If you haven’t taken advantage of rich results in search, it’s time to gain … Read more
Nesting in Schema Markup refers to the practice of structuring your markup hierarchically by grouping additional relevant entities on a web page under a defined main entity of the web page within your markup. This approach communicates clear relationships, giving machines context about the different entities described on your web pages. By improving search engine … Read more
In an era when search engines increasingly rely on semantic understanding and AI to generate results, Schema Markup has emerged as a vital SEO tactic for website owners striving to maintain visibility and relevance in search. However, Schema Markup is a very technical aspect of SEO, and navigating the complexities requires technical expertise, ongoing effort, … Read more
You probably know Schema Markup for its ability to help pages achieve a rich result. But did you also know that you can use Schema Markup to build a reusable content knowledge graph for your organization’s web content? When SEO professionals do Schema Markup with the sole intention of achieving a rich result, they miss … Read more
Healthcare organizations can improve their SEO performance and stand out competitively in search through Schema Markup. Schema Markup enables the display of vital details in organic search results, including contact information, reviews, locations, operating hours, and more, catering to both current and prospective patients. Beyond this, implementing Schema Markup can also result in a reusable … Read more
421
229
714
826
543