Google has been actively unveiling a series of new rich results in recent weeks. Continuing this trend, they have introduced yet another addition – Vacation Rentals. On December 4, 2023, Google released Vacation Rental structured data. If your website features vacation rentals, adding this new structured data markup to your site can enhance the visibility … Read more
Up until early 2023, the role of Schema Markup, also known as Structured Data, was primarily centered on achieving rich results. The use of structured data enhanced the presentation of information in search results. Pages that achieved a rich result typically saw an increase in click-through rate, delighting SEO teams. What many people didn’t know, … Read more
Adding schema markup to your pages can greatly benefit users and search engines alike. Source link
In the realm of information and knowledge organization, understanding the concept of an entity is fundamental. According to Google, an entity refers to a single, unique, well-defined, and distinguishable thing or idea. Entities can be diverse, ranging from tangible elements like people, organizations, and products to abstract concepts and creative works. They possess defining characteristics … Read more
What Is Video Schema? Video schema markup is a type of code that helps search engines better understand and display your video content in search results. Adding video schema markup to your webpages provides additional information about your videos. Such as the title, description, thumbnail, video duration, upload ****, and more. Google uses this information … Read more
What is a Knowledge Graph? A knowledge graph is a reusable data layer that serves as a collection of relationships between things, defined using a standardized vocabulary. It provides a structured framework from which new knowledge can be gained through inferencing, allowing for the exploration and understanding of complex relationships within diverse datasets. The goal … Read more
Google once again said that adding schema or structured data markup to your pages will not result in those pages ranking better in Google Search. Danny Sullivan, the Google Search Liaison, said this on X, “using schema doesn’t give you a ranking boost,” adding, “Schema doesn’t make you rank better.” He even said that “Schema … Read more
In 2006, Tim Berners-Lee had a vision of building a semantic web enabled through Linked Data. Now, more than ever before, his vision is becoming a reality, because in addition to humans, AI and Large Language ****** need this data to deliver on new experiences. In this article, we’ll explore what Linked Data is and … Read more
On October 17, 2023, Google released the Vehicle Listing Structured Data. Users that implement Vehicle Listing structured data on their site will be eligible for the Vehicle Listing rich result. The Vehicle Listing rich result will be shown when buyers are searching for vehicles for sale nearby on both desktop and mobile. Available only to … Read more
For years, SEOs have primarily associated Schema Markup with its ability to enhance the visibility of web pages on search engine results pages (SERPs), by enabling rich results that capture users’ attention. However, it’s important to recognize that while rich results are a nice benefit of Schema Markup, they don’t fully capture its true value. … Read more
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