2023 has been quite the year with all the changes happening at Google. Between core algorithm updates, changes to Video rich results, and FAQ & How-to rich results being deprecated, there is a lot to process. That said, there has still been a lot of positive movement around one of the ‘evergreen’ rich results – … Read more
We often see SEO teams struggle to manage their Schema Markup strategy due to the lack of expertise, resources, or the tools needed for scale. Mastering Schema Markup takes time and requires technical knowledge that most SEO teams lack the capacity to acquire and implement. As a result, they are unable to see results from … Read more
On September 14, Google announced that they’ve officially removed How-To rich results on desktop and deprecated How-To rich results entirely as part of their efforts to simplify search. They will also be ‘dropping the How-to search appearance, rich result report, and support in the Rich results test in 30 days’. The How-To structured data feature … Read more
A steady decline in organic click-through rate has posed a real challenge for SEOs over the last few years. With organic ranking becoming increasingly competitive, the best way SEOs can continue to excel is to shift their focus to SERP features and rich results, according to Tanner Zoromski, SEO manager at Merkle, a customer experience … Read more
Schema markup is code that helps search engines understand the information on a page. Google can use it to show rich results (also known as rich snippets), which can earn a page more clicks. Here’s a basic example of what the code can look like: <script type=”application/ld+json”> { ”@context”: “http://schema.org/”, ”@type”: “Movie”, ”name”: “Barbie”, ”dateCreated”: “2023-07-21”, … Read more
So you’ve authored and added your Schema Markup to your webpage. Congratulations! If you thought that’s all there is to it, though, you thought wrong. Schema Markup, also known as structured data, is a code you can add to your site to help search engines better understand the content and entities on your website. However, … Read more
What is Schema.org? Schema.org is an initiative that emerged in 2011 as a collaborative effort among tech giants Google, Bing, Yahoo, and Yandex to enhance the web experience. At its core, Schema.org bridges the gap between human language and machine understanding through the creation of a standardized vocabulary, aptly named the Schema.org vocabulary. The Schema.org … Read more
What Is Organization Schema? Organization schema is a type of structured data. It gives search engines information about your organization or business. Structured data is information in a standardized format that is easy for both humans and software to read. Schema markup is a vocabulary for creating structured data. It defines certain values within the … Read more
On August 8th, 2023, Google announced that FAQ and How-to rich results would be shown less frequently in the SERP in the next week to provide a “cleaner and more consistent search experience.” FAQ rich results will only be available for “well-known, authoritative government and health websites”. Other sites won’t receive FAQ rich results “regularly” … Read more
With SEO planning for the holiday season already underway, schema usage seems to be a top priority for ecommerce brands that own the top-ranking keyword positions. Compared to 2022, schema adoption has increased 4x, according to data from SEO enterprise platform BrightEdge. Why we care. Ecommerce is often a bellwether, where SEO strategies, tactics and … Read more
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