At Schema App, we take pride in our expertise and extensive experience in harnessing the power of semantics. Led by our co-founder, Mark van Berkel, who possesses over a decade of invaluable knowledge in semantic technology, and supported by a team with a combined experience of over 60 years in this field, we confidently identify … Read more
Rich results offer a myriad of advantages to web pages beyond just standing out in search. They not only elevate your online visibility but also contribute to enhanced organic traffic and build trust among users. When leveraged strategically, rich results align closely with your overarching business objectives, offering measurable benefits. Before diving into the rich … Read more
In the vast landscape of SEO strategies, finding ones that deliver measurable returns on investment (ROI) can be challenging. However, there is one strategy where you can confidently and tangibly gauge your success: Schema Markup. When you optimize your web pages with Schema Markup and begin to achieve rich results, you can use tools like … Read more
Adding schema markup on your website is a great way to help search engines like Google to understand your content more quickly and accurately. One of the lesser-known ways of utilizing schema markup is by including “entities” within it. Adding entities into schema can help Google better understand the key topics of your content. In … Read more
In a Google SEO Office Hours, Google’s Martin Splitt answered a question about structured data validation and how Google’s validator can show different results than the Schema.org validator. Structured Data Validation Both Google and Schema.org offer tools for validating if structured data is correct. Google’s tool is called the Rich Results Test. Schema.org’s tool is … Read more
This past May, we saw a sharp decline in the performance for FAQ rich results across all our customers. The decline was first noticed on April 5 for FAQ rich results on mobile and subsequently affected results on desktop starting May 4. As a result, the clicks, impressions and CTR for many FAQ rich results … Read more
Structured data is a standardized way of providing information in addition to the actual content of the page to help search engines, like Google, better understand it. Google says these “explicit clues” about the page’s content, communicated via schema markup, also help make search results more engaging to users via rich results. This is particularly … Read more
Gary Illyes from Google said that having invalid schema markup does not hurt your rankings or your site. He said the worse case, if Google cannot parse the markup, it won’t use it. Gary said this at the 10:56 mark into the SEO office hours video. Gary was asked, “Can it hurt to have schema … Read more
If you’re a marketing or SEO leader in your organization, you may have wondered about the differences between Schema App and Yext’s Schema Markup solution. To help you understand the differences, we’ve done a comparison of the solutions offered by Schema App and Yext. What Is Yext? Yext has been around since 2006. They help … Read more
October 7, 2020 | Posted by Rank Ranger With all-new forms of schema markup, such as the FAQ and How-to formats, structured data has taken on renewed focus within the SEO industry. With that development, we wanted to make it super easy for you to create the code needed to produce rich results … Read more
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