November 4, 2020 | Posted by Liraz Postan Many are familiar with SEO, which is, by definition, the process of boosting the visibility of your content on the web. However, few are familiar with schema markup, which is one of the least utilized forms of SEO available. Implementing this lesser-known tool can have … Read more
Before you start: if you’re unfamiliar with the principles of statistical SEO split-testing and how SplitSignal works, we suggest you start here. First, we asked our Twitter followers to vote: This time the majority of our followers were RIGHT! Read further to find out why. The Case Study We have previously written about the benefits of using FAQPage … Read more
Implementing Schema Markup (also referred to as Structured Data) on your business’s website allows search engines to better understand your content and enables you to showcase your page as a rich result on search engine results pages (SERPs). There are several ways you can implement Schema Markup on your site. For one, you can manually … Read more
We know that schema helps harness the power of your content by making it more discoverable in search results. Our last article, How to deploy advanced schema at scale, covered the schema deployment and maintenance process. The next step is to track the performance of your schema. This article will discuss the KPIs for measuring … Read more
With the rise of AI-enabled search engines, Schema Markup has become more important than ever. By adding Schema Markup, alternatively known as Structured Data, to your website, you can help search engines understand and contextualize your content. In doing so, they can better match your content to user queries and help your content stand out … Read more
April 12, 2022 | Posted by The In Search SEO Podcast Is schema an active part of your SEO strategy? Maybe it’s something that you were involved with a couple of years ago when you were setting up a new website, but you haven’t thought about much since. In this episode, we’re going … Read more
It’s an unexpected battlefield. Schema.org is a mutual effort amongst search engines to create a code meant to deliver essential information about a webpage in the most succinct and direct manner possible. It’s reasonable to expect structured data that works for Google Search should work for Product Listing Ads (PLAs) in Google Merchant, right? We … Read more
2022 was an eventful year in the world of Schema Markup and Rich Results. As Google continues to improve the search experience for users, we’ve seen volatility in rich result performance, changes in search appearances and new Structured Data properties for existing rich results. At Schema App, our Customer Success Team is constantly navigating and … Read more
According to Oberlo, 81% of consumers research products or services online before making a purchase. This means that more than four out of five consumers have made online searches a cornerstone of their buying journeys. It also means that you have to optimize your online presence for search if you want to reach potential customers. … Read more
In December, the U.S. Department of Health and Human Services (HHS) issued a Bulletin about changes to the Health Insurance Portability and Accountability Act around the “Use of Online Tracking Technologies by HIPAA Covered Entities and Business Associates.” Throughout the month of December, Schema App partnered with our Healthcare clients to identify how these new … Read more
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