What’s the Role of Data Science in SEO? In SEO, data science is the process of using tools and tactics to uncover insights from large datasets to improve your website’s visibility in search engines and boost organic (unpaid) traffic. This data can include information about your and your competitors’ specific keyword rankings, backlink profiles (an … Read more
The past decade has marked the shift of SEO from spreadsheet-driven, anecdotal best practices to a more data-driven approach, evidenced by the greater numbers of SEO pros learning Python. As Google’s updates increase in number (11 in 2023), SEO professionals are recognizing the need to take a more data-driven approach to SEO, and internal link … Read more
There is too much misinformation about how SEO works. And this doesn’t help to increase investment in our industry. In this article, we’re going to clear it all up. You’ll learn exactly why and how SEO supports brand growth, sales, and leads. Let’s dive in. How brands grow Marketing research has made it clear how … Read more
Google is rolling out new capabilities to Search and Lens that will assist in solving complex math and science problems. These new tools provide step-by-step explanations, solutions, and interactive 3D ****** to aid visual learning for STEM (science, technology, engineering, and math) subjects. The announcement highlights new AI advancements powering the upgraded math, science, and … Read more
Charles Floate is an SEO consultant with over ten years of experience. In this episode of The SEO Entrepreneur show, you’ll learn: Parasite SEO Unveiled: Charles Floate provides insights into the world of “parasite SEO,” a technique that leverages established platforms for improved search engine rankings. A Decade in SEO: Charles and Nathan reminisce about … Read more
Much has been written about the challenges marketers are up against in 2023. From economic volatility and growing technological complexity to changes in data privacy policies and exponential improvements in AI (yes, ChatGPT, we’re talking about you – again!), this year has been a heady mix of uncertainty and excitement. This is especially true for … Read more
We’re looking forward to bringing our experience in journey science as well as adding a direct-to-consumer (D2C) approach to B2B Online in Chicago on May 1-3. This conference brings together top B2B voices to share their insights on all things digital, eCommerce, and omnichannel through keynote presentations, workshops, and roundtable discussions. Perficient will be on … Read more
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