Studies have shown that content marketing generates leads more cost-effectively than traditional marketing. But, the complex task of calculating the ROI of these efforts is often challenging.
How product scoring can boost your Shopping campaigns
PPC advertisers running Google Shopping ads typically choose a brand, margin, or category-based structure for their campaigns. These approaches are effective for broader advertising across a large inventory. Managing tens or hundreds of thousands of SKUs poses a challenge for advertisers, making it hard to focus on individual products. Still, delving into SKU-level details is … Read more
