Black Friday, Christmas, Valentine’s Day – these aren’t just dates on a calendar; they’re golden opportunities for savvy marketers. A well-planned pay-per-click (PPC) strategy can mean the difference between riding the wave of seasonal demand and getting lost in the holiday noise. Seasonal PPC isn’t about simply increasing your ad spend when the leaves start … Read more
Google Product Studio launched seasonal themed templates, offering advertisers a convenient solution to instantly generate eye-catching promotional images for various holidays. With the release of the first templates for St. Patrick’s Day available now, advertisers can effortlessly update their product images for the upcoming holiday on March 17th. Why we care. The new templates provide … Read more
If you are like the Anicca Digital team, you will use your downtime to scour the internet for the best Black Friday deals. Once a way of celebrating the holiday period after Thanksgiving in the USA, Black Friday became popular over the pond in 2010 when Amazon brought the phrase, and the bargains to … Read more
This year, with the cost of living crisis weighing heavily on many consumers, a number of e-commerce experts predict that some shoppers may delay shopping to take advantage of last-minute discounting – or not shop at all, if their budget is too tight. Other headwinds on marketers’ collective radar include labor shortages and supply chain … Read more
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