Security

The Ad Experience Report in Google Search Console: Why It Fails Site Owners, How It Provides A False Sense of Security, And How It Could Be Improved

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The Ad Experience Report in Google Search Console: Why It Fails Site Owners, How It Provides A False Sense of Security, And How It Could Be Improved

In 2017 Google announced the Ad Experience Report in Search Console. I remember the announcement like it was yesterday. The overarching idea was brilliant. Provide a set of reports that let site owners know when their advertising situation yielded a terrible user experience. And they also announced that if a site was failing a review, … Read more

Report: 64% of technical SEOs believe AI isn’t a job security threat

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Report: 64% of technical SEOs believe AI isn’t a job security threat

Technical SEOs aren’t concerned that the rise of artificial intelligence (AI) will negatively impact their job security. That’s one insight from the State of Technical SEO Report 2024, released by digital marketing agency Aira and the Women in Tech SEO community. 64% said they were “not at all” worried. 36% said they were either “a … Read more

Google Strengthens Search Console Security With Token Removal Tools

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Google Strengthens Search Console Security With Token Removal Tools

Google rolls out Search Console enhancements allowing owners to remove, verify unused ownership tokens for improved security. Google updated Search Console with the ability to remove unused ownership tokens. You can now verify token removal to prevent unauthorized access. The update enhances security and access control for website properties. Source link : Searchenginejournal.com

Google Search Console security update improves management of ownership tokens

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Google Search Console security update improves management of ownership tokens

Google Search Console has released a security update around user permissions and controls management where you can better manage the ownership tokens. Ownership tokens are used for when people verify your site in Search Console, Merchant Center and other Google products and sometimes people who had access in the past to your profiles no longer … Read more

Let’s Learn about API Security Testing / Blogs / Perficient

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Let’s Learn about API Security Testing / Blogs / Perficient

In today’s interconnected world, cyber threats are increasing day by day. Therefore, the importance of security testing cannot be ignored. Hence, API security testing is important in ensuring sensitive data and resources’ confidentiality, integrity, and availability. What is an API? APIs are the application programming interface. It is a type of software testing that analyses … Read more

A Guide to Security Testing and Test Frameworks in Kubernetes Environments / Blogs / Perficient

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A Guide to Security Testing and Test Frameworks in Kubernetes Environments / Blogs / Perficient

In the dynamic landscape of software development, where Kubernetes has become the linchpin of modern application deployment, ensuring robust security measures is non-negotiable. This comprehensive guide explores the indispensable realm of security testing methods and the influential power of test frameworks in the Kubernetes environment.   Essential Security Testing Methods Penetration Testing: Simulating Attacks for … Read more

Mozilla VPN Security Risks Discovered

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Mozilla VPN Security Risks Discovered

Mozilla published the results of a recent third-party security audit of its VPN services as part of it’s commitment to user privacy and security. The survey revealed security issues which were presented to Mozilla to be addressed with fixes to ensure user privacy and security. Many search marketers use VPNs during the course of their … Read more

Internal Chat GPT: Enhancing Efficiency and Security / Blogs / Perficient

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Internal Chat GPT: Enhancing Efficiency and Security / Blogs / Perficient

Perficient’s Generative AI Lab is consistently developing POCs to help clients explore use cases for generative AI and helping them operationalize it with policies, advocacy, controls, and enablement.  Our team recently built a POC for Internal ChatGPT that offers a secure and efficient way for companies to leverage the power of chatbots while maintaining control … Read more

Google Analytics 4 adds new features to improve data security and report accuracy

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Google Analytics 4 adds new features to improve data security and report accuracy

Google Analytics 4 has rolled out two new features to help improve data security and reporting accuracy. The new capabilities, which are available in GA4 now, enable marketers to redact client-side text and exclude Google data signals from reports and explorations. Data redaction. This new feature is designed to help minimize the risk of unintentionally … Read more

TikTok pilots new ad-targeting tech that offers improved data security

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TikTok pilots new ad-targeting tech that offers improved data security

TikTok is trialling a new ad-targeting tool that reportedly offers improved data privacy protection. PrivacyGo operates like a data clean room, where separate parties can input multiple sets of data and find commonalities without sharing the original source. Why we care. If PrivacyGo works as expected, this tool will provide marketers with deeper insights into … Read more

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