In this article I’ve curated some of the most commonly misunderstood elements of entity and semantic SEO, aiming to clear the fog around them. Here’s our roadmap: What are the differences between entities, topics and keywords? How do entities affect keyword research? What is a topical map? How do you do on-page optimizations in the … Read more
Google’s John Mueller answered a question as to whether the “ARTICLE” semantic HTML element has an impact on Google Search. This is a good question because the use of semantic HTML is generally regarded as a good practice. But does it have an SEO impact on Google Search? What is the <ARTICLE> HTML Element? The … Read more
Google’s John Mueller, in an SEO Office Hours session, answered a question about whether the <article> semantic HTML element has an impact on Google. John answered the question directly but there is a fair bit of nuance that was left out of his answer that needs to be addressed. Does the <article> Element Have an … Read more
Blog / SEO Strategy / What Is Semantic SEO and How to Optimize for Semantic Search When people run a search, what are they really looking for? The landscape of search has transformed considerably over the past decade, with semantic web technology emerging prominently from it. Users now expect search engines to understand natural language … Read more
Blog / SEO Strategy / What Is Semantic Search and How Does it Affect SEO In today’s fast-paced digital world, standing out from a vast and volatile crowd of online merchants can be challenging, to say the least. As search engines become more sophisticated, traditional keyword-based approaches are gradually loosening their grip in favor of … Read more
At Schema App, we take pride in our expertise and extensive experience in harnessing the power of semantics. Led by our co-founder, Mark van Berkel, who possesses over a decade of invaluable knowledge in semantic technology, and supported by a team with a combined experience of over 60 years in this field, we confidently identify … Read more
What Are Semantic Keywords? Semantic keywords are words or phrases that are conceptually related to a given keyword or topic. For example, “Italy” and “dough” are semantically related to “pizza.” It’s important not to confuse semantic keywords with target keywords (keywords you want to rank for). For example, you might want a page to rank … Read more
June 1, 2016 | Posted by Radomir Basta The ability of Google’s algorithms to extrapolate data from human speech and other implicit signals in order to understand a user’s intent behind a search query has given birth to an entirely new era of web content creation. With the semantic web greatly changing the … Read more
In a recent video, Google’s John Mueller answered a question about how semantic HTML helps search engines understand website content. Mueller discussed how semantic HTML affects a site’s SEO, accessibility, and search rankings. But first, let’s define semantic HTML and how it works. Semantic HTML 101 Semantic HTML elements provide meaning and structure to web … Read more
In the past, content publishers would optimize their content for keywords in an attempt to satisfy search engine preferences and boost their rankings. As a result, the search engine results page (SERP) returned results with poor-quality content that failed to answer user queries. Fast forward to today, search engines now prioritize positive user experience and … Read more
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