sense

The Ad Experience Report in Google Search Console: Why It Fails Site Owners, How It Provides A False Sense of Security, And How It Could Be Improved

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The Ad Experience Report in Google Search Console: Why It Fails Site Owners, How It Provides A False Sense of Security, And How It Could Be Improved

In 2017 Google announced the Ad Experience Report in Search Console. I remember the announcement like it was yesterday. The overarching idea was brilliant. Provide a set of reports that let site owners know when their advertising situation yielded a terrible user experience. And they also announced that if a site was failing a review, … Read more

Fitbit Sense and Assistive Technologies: The Lives of Individuals with Cognitive Disabilities / Blogs / Perficient

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Fitbit Sense and Assistive Technologies: The Lives of Individuals with Cognitive Disabilities / Blogs / Perficient

In an era of technological advancement, the fusion of assistive technologies and smartwatches like the Fitbit Sense is revolutionizing the way individuals with cognitive disabilities manage their daily lives. These innovations provide not only health monitoring but also vital support for cognitive tasks, promoting independence and a higher quality of life. In this blog post, … Read more

Diversifying your B2B paid media portfolio: When does it make sense?

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Diversifying your B2B paid media portfolio: When does it make sense?

Today’s economic headwinds make it more tempting to test new ad platforms, explore “shiny” new products and revise your original B2B marketing strategy. For risk-averse or conservative marketers, trying something new can be intimidating. Here are key considerations before expanding your B2B portfolio. Assessing your readiness for change B2B marketers tend to be conservative when … Read more

Make sense of your marketing with the 101 Guide to Marketing Attribution

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Make sense of your marketing with the 101 Guide to Marketing Attribution

Every marketer measures the impact of their activity but do they truly know the effectiveness of their activity and advertising spend? For the majority of marketers, the overwhelming answer is no. On average, marketers estimate they waste over one quarter of their budget (26%) on ineffective channels and strategies, according to a study by Rakuten. … Read more

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