OpenAI and ChatGPT may be in serious trouble as Google is gearing to leverage its formidable data reserves to power its artificial intelligence (AI) ******. On July 1, 2023, Google updated its Privacy Terms to reflect how they use public data and which services benefit from them. Here’s the relevant updated section highlighting the changes … Read more
Imagine having a flood of targeted traffic flowing to your website, propelling your brand to new heights. Every business owner and blogger dreams of achieving that level of online success. But here’s the harsh reality: this remains a distant dream for the majority, as many fail to gauge the importance of backlinks in search engine … Read more
Using the hashtag #PeopleNotRobots, the Google Search Liaison’s Twitter account once again reminded publishers and creators that Search has no preferred word count when ranking content in their results pages. This aligns with their existing help documentation for search engine optimization (SEO) fundamentals. In the help document, they said that you should “avoid search engine-first content.” They also emphasized that Google … Read more
Japanese search marketing expert Kenichi Suzuki has published key insights from the recently concluded Google Search Central Live Tokyo 2023. Joining him was Google Search Team Analyst Gary Illyes, and they answered questions on artificial intelligence (AI), upcoming Google features and the Search Generative Experience. A highlight of Suzuki’s post was Gary’s answer to a … Read more
The digital marketing world has undergone a true revolution, thanks to search engine optimization (SEO) and content marketing. The combination of SEO and content marketing is a perfect match that helps companies establish their brand online, attract new customers and stay on top of the cut-throat competition. However, perfecting your content merely from an SEO … Read more
In 2018, Google invented an artificial intelligence or AI-based spam-prevention system called SpamBrain; a system used for tracking down spammy links. A few years later, on December 14, 2022, it announced it would launch a system referred to as the December 2022 link spam update; a system aimed at effectively neutralizing spammy links. This meant … Read more
In today’s era of the digital landscape, it is important to have a well-optimized website to draw in organic traffic. Also, it is essential for improving your online presence. One of the most crucial elements for well-optimized websites is search engine optimization (SEO). Moreover, it plays a vital role in tracking that your website has … Read more
Announced last May 10, 2023, people now get a better glimpse of Google’s Perspectives filter, a feature that, according to Google, helps you “find helpful information from people on forums and social media sites.” However, this feature only went live for Google’s mobile search results. So, desktop users, unfortunately, you’ll have to wait a little … Read more
In today’s world of digital marketing, crafting an engaging headline has become more important than ever before. With the average attention span of people decreasing, it has become essential to grab their attention with a headline that captures their interest in a matter of seconds. We use headlines in blog posts, advertising copy, landing pages … Read more
Google’s YouTube series, SEO Office Hours, presented a user question: “Does the integration of security headers such as HSTS have a ranking influence?” According to John Mueller, a Google Search Advocate, the answer is no. Recently, we also covered a similar topic on SSL and HTTPS, which was also addressed by Mueller. In that separate … Read more
421
229
714
826
543