In the fast-paced world of search engine optimization (SEO), productivity is the key to success. With competition growing fiercer by the day, digital marketers and website owners are constantly seeking ways to streamline their processes and gain an edge. In this article, we delve into the realm of SEO automation and how it can revolutionize … Read more
You all know that the marketing world is evolving every second; the cream of the crop a few months ago may be old news, and there’s something better now. In other words, some marketing strategies that worked well in the past few years might not be effective today. A digital marketing strategy that businesses have … Read more
Content creators are treated with another Google Search Console upgrade. This time, you’ll see insights about your “properties that are not associated with Google Analytics,” the search engine giant said in its recent tweet. This report, called “your growing content,” offers insights like impressions and clicks for your top-performing content, even if they are not … Read more
In 2023, we may take mobile-friendly sites as a given. But in 2015, when Google released its mobile-friendly search update for the first time, it threw everyone into a tailspin. The webmasters were terrified, and search engine optimization (SEO) experts called it Mobilegeddon. Why all the drama? Because Google was taking its UX obsession to … Read more
In an effort to “share more about how ranking works,” Google published an article outlining how their “Topic Authority” ranking system works. While this may sound unfamiliar, Topic Authority has always been part of Google’s comprehensive collection of ranking systems, which you’ll find in this document. Someone pointed out that Topic Authority isn’t there yet, … Read more
Search engine optimization (SEO) takes months before you start getting consistent results. You have to execute on-page and off-page SEO tasks to reach the top of the search ranking pages. Sadly, keyword cannibalization can ruin the search rankings you’ve worked so hard to achieve. At what point do you need to take keyword cannibalization seriously? … Read more
It seems government regulators found an ally with OpenAI CEO and ChatGPT creator Sam Altman. During a Judiciary Committee hearing last Tuesday, May 16, 2023, Altman called for companies to take responsibility regardless of Congress’ actions. This is in light of recent concerns about artificial intelligence or AI’s implications on several social issues, including the … Read more
At a time when the number of social media users is nearing 5 billion, it can’t be more promising for marketers to thrive. Implementing the right strategies can enable them to connect and engage with their potential customers. An average user spends nearly three hours daily on social media, and serving the right content can … Read more
Do you want to know the theory of search engine optimization (SEO)? The secret to cheap ever-green traffic that can trigger massive growth? Many marketers focus on content marketing, which involves creating articles online. Product-led SEO is a more customer-centric approach. Product-led SEO revolves around the concept of optimizing your product or service offerings to … Read more
The tech world is intrigued by a recently leaked memo by one of Google’s Senior Software Engineers, Luke Sernau. In the memo, Sernau admitted that Google is fighting a losing battle in the AI space. Surprisingly, however, this admission did not pertain to their big tech rival, OpenAI. “While we’ve been squabbling, a third faction … Read more
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