Getting the attention of new, potential clients is essential in today’s market, but it can be challenging. We all want to be ranked as high as possible on search engine result pages, so we try different tactics. That is why we must pay particular attention to how we design and develop the website, as it … Read more
Google has already removed their recommendation to use canonical tags when republishing content with syndication partners. In their help document, under the syndicated content section, Google reveals that canonical link element is no longer recommended for avoiding content duplication since these pages’ content is “often very different.” In the past, Google has recommended either using the canonical tag or asking … Read more
E-A-T (Expertise, Authoritativeness, Trustworthiness) was first mentioned in 2014 when Google added it to their Search Quality Rater (SQR) Guidelines, which provide instructions to their “Quality Evaluators” on how to rate the quality of websites. In December 2022, Google updated the guidelines to include an extra “E” for “experience,” making the acronym E-E-A-T (Experience, Expertise, … Read more
Most business owners change their digital marketing strategy monthly because they give up too early. It’s not easy to drive potential customers to your site or persuade them to make purchases. It’s a lengthy process that requires patience, careful monitoring and deducing which strategy is best for your business. In this article, we’ll look at … Read more
Everybody wants to appear on the first page of the search engine. However, search engines only rank the best of the best content on the first page. So, if you want to rank in the top results on a search engine, you must master the search engine optimization (SEO) game. SEO is integral to any … Read more
Google has updated Bard, their artificial intelligence chatbot, to give consumers a more varied and imaginative experience. The upgrade intends to increase the selection of drafts the chatbot generates, offering users more opportunities for imaginative exploration. Users may now examine a greater variety of unique drafts alternatives thanks to a new feature added in Google … Read more
The use of artificial intelligence (AI) content is on the rise. ChatGPT has disrupted a lot of businesses, and marketing and search engine optimization (SEO) is no different. The way you create content and how search engines now look at it is changing — and will continue to change. Smart content creators and marketers can … Read more
The Google April 2023 reviews update has been released. Google made the announcement via Twitter on April 12, 2023, stating that it will now cover reviews related to anything reviewable, not just products. This includes topics like businesses, services, media, travel destinations and so on. Google’s “product reviews system” has been renamed “reviews system,” and … Read more
Search engine optimization (SEO) has become an important part of digital marketing. Companies are now paying close attention to SEO for its impact on their digital growth. It is especially considered a key element in generating organic conversions. This is the major benefit of SEO that gives it a huge edge over other processes. Now, … Read more
User experience has a profound effect on the customer journey. This includes how easy your website is to navigate, page load speed, and whether links lead to relevant pages can affect whether or not customers will complete their purchase journey or leave your site. Needless to say, broken links can quickly turn a potential customer … Read more
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