April 17, 2019 | Posted by Mordy Oberstein Related Questions, or as most of us know them, People Also Ask (PAA), has developed into one of the more intriguing features on the Google SERP. The feature is both prominent and powerful. This dynamically loading set of what are all but Featured Snippets has the potential … Read more
May 8, 2019 | Posted by Shay Harel Another month has come and gone and in some respects, the Google SERP is not what it once was. As April becomes a distant memory, the SERP is now a far more visual place with multiple search features showing display level increases. AMP also eked … Read more
June 6, 2019 | Posted by Shay Harel Strange days have found us! A plague of Google bugs has reached biblical proportions, the mobile SERP now contains favicons, & ads have hit the Discovery Feed! It’s been a peculiar month in what has been a peculiar year thus far on the Google … Read more
On May 22nd, 2019, Google’s mobile SERP officially welcomed favicons. Many are touting the brand-building power of having favicons appear within your organic result. But is a picture really worth a thousand words? Who is helped most by the insertion of favicons onto the mobile SERP? Are there any losers? Does having a favicon make … Read more
July 9, 2019 | Posted by The In Search SEO Podcast Don’t forget, you can keep up with the In Search SEO Podcast by subscribing on iTunes or by following the podcast on SoundCloud! The In Search SEO Podcast Community Question of the Week! When it comes to your search competitors how cut-throat … Read more
July 16, 2019 | Posted by The In Search SEO Podcast Don’t forget, you can keep up with the In Search SEO Podcast by subscribing on iTunes or by following the podcast on SoundCloud! The In Search SEO Podcast Community Question of the Week! Google’s video carousel (or video box on mobile) is … Read more
July 17, 2019 | Posted by Mordy Oberstein A little while ago I spoke at the MegaComm conference but never got a chance to share my presentation with the world-at-large. The gathering itself was meant for technical content creators to learn more about their craft. You might ask what this has to do … Read more
August 7, 2019 | Posted by Shay Harel What is going on?! What if I told you Google unleashed an algorithm update that pushed rank volatility to levels we haven’t seen in years, fixed bugs that weren’t really fixed while denying their cause only to have that cause accidentally revealed?! You’d think I … Read more
August 14, 2019 | Posted by Shay Harel When should you target a Featured Snippet and when is it not worth your while? What queries are open for a serious ‘People Also Ask’ win? What keywords are more consistent and which are less consistent at bringing up Google’s Video Box? Which sites … Read more
September 4, 2019 | Posted by Shay Harel Mobile continues to be the pied piper to desktop’s SERP layout as Google seems to have moved on from the URL in favor of breadcrumbs. Google Ads brings the meaning of “close variants” to a whole new level while it announces the average position metric … Read more
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