Optimising for the SERP multiverse | BrightonSEO 18 Apr 2023|2 MIN READ Google’s SERPs are becoming increasingly dynamic, presenting new challenges and opportunities for SEO professionals. This April at BrightonSEO, Pi’s Chief Product Evangelist, Jon Earnshaw, took the stage once again to share his 4-step process for succeeding in the ever-changing SERP multiverse! If you … Read more
May 24, 2023 | Posted by Darrell Mordecai Google doesn’t publish SERP feature data. As a result, when it comes to SERP features, SEOs are left scratching their heads. Should we target SERP features? How much traffic can we expect from them? What do they tell us about user intent? … Read more
December 4, 2019 | Posted by Shay Harel Did you blink? Because if you did you may have missed Google’s clandestine algorithm update that mystified not only the SEO industry but every single rank fluctuation weather tracker! What happened and how did the tools all miss this one? How impactful was this stealth … Read more
January 8, 2020 | Posted by Shay Harel It’s 2020 and what better way to kick off the new year than by looking back at the December 2019 SERP! Don’t think for a second that Google took it easy as 2019 wound down…. The last month of the year saw Google take BERT … Read more
February 5, 2020 | Posted by Shay Harel What the heck just happened? It seems like everything and everything that was once the Google SERP has been turned on its head in what has been a downpour of serious changes to the results page! Featured Snippet URLs have been pulled from the organic … Read more
February 26, 2020 | Posted by Mordy Oberstein So you’ve won a Featured Snippet… let the traffic flow, right? Not so fast there! What other SERP features are showing alongside your Featured Snippet? What other features are competing for a user’s attention? What SERP features most commonly appear with Featured Snippets? How strong … Read more
March 18, 2020 | Posted by Shay Harel More and more consumers are researching brands and products before making a purchase. According to one study, 88% of online consumers conduct research before making a purchase. That means potential consumers are taking to Google and researching everything from products to brand reviews. Consequently, what … Read more
April 1, 2020 | Posted by Shay Harel Where do I start? The whole world is “topsy-turvy” as COVID-19 continues to wreak havoc on our society. To be honest, it’s a bit hard to write about SEO at a time like this. So let me begin by saying I hope you are well … Read more
May 6, 2020 | Posted by Shay Harel As COVID-19 continues to rage on Google has been quite adept at updating the SERP accordingly. While March saw the introduction of major COVID-19 elements to the SERP, this past month saw Google refine the way it handles the pandemic. But wait, that’s not all. … Read more
Plus, we ask if the ranking signal is a thing of the past (relatively speaking)! What if we told you the idea of ranking signals as we’ve come to know them will be irrelevant. Okay, while this might be a little hyperbolic, Mordy doesn’t think Google uses ranking signals the way we think they do … Read more
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