July 1, 2020 | Posted by Shay Harel This was one of my favorite months on the Google SERP. Not because the changes Google made “broke the way of the SEO industry.” Rather, it’s because the changes Google made may seem slight or even negligible. But that would underestimate the search engine. Sometimes, … Read more
August 5, 2020 | Posted by Shay Harel Cosmic balance. It exists in reality (perhaps) and it exists on the SERP (evidently). Just as Google announced a new verification badge that could set businesses back 50 bucks the search engine forwent its commission on sales made via Buy on Google! How’s that for … Read more
Ranking at the top of Google’s search engine results pages (SERP) needs an array of techniques and best practices to accomplish this feat. Although a one-size-fits-all approach to achieving the top of Google’s search engine results page does not exist, we have explored different blog writing avenues to help you in your journey. This article … Read more
August 26, 2020 | Posted by Mordy Oberstein All good things start with observations. In this case, I thought I noticed that Google was showing much longer meta-descriptions towards the top of the SERP. In fact, the more queries I ran the more it seemed that Google was showing longer meta-descriptions at the … Read more
September 7, 2020 | Posted by Shay Harel I’m not one to quote (or even listen to) Katy Perry, but her “adage” of “you’re up then you’re down” is quite applicable to the rank fluctuations seen on the Google SERP in the recent past. There was some downright bizarre movement on the SERP … Read more
January 27, 2021 | Posted by Darrell Mordecai There is no question, SEO has changed dramatically over the last few years. Traditionally, for any given search Google would simply show ten blue links. This meant that where your link was positioned would influence how much traffic your page would get. In that world, … Read more
May 26, 2021 | Posted by Rebecca Todd Did you know that search engine results pages are more than just a ladder to climb? They can give us much more than just a ranking number and are a regular feature in discussions. But why is SERP data so important? And what types … Read more
June 30, 2021 | Posted by Darrell Mordecai A few months ago I was looking at our Twitter mentions and I saw a Tweet by Christopher Hoffman. Christopher made three bold points: Rank tracking tools should be tracking pixels and not just rank Rank trackers should also be tracking SERP … Read more
August 18, 2021 | Posted by Darrell Mordecai There is no question, search engines are becoming more and more intelligent with every passing day. This means optimizing content needs an intelligent approach. Today, when you do keyword research, you have to do much more than find a keyword with some search volume. You … Read more
Google’s search engine result pages are filled with an amazing combination of features to present many different types of content. From images to video to news to recipes, there’s no shortage of interesting features at your fingertips. And for site owners and SEOs, we want to track all of them, and at a granular level. … Read more
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