Originality: Escape The SERP Fluffyfication

Originality: Escape The SERP Fluffyfication

Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Google announced a -40% reduction of low-quality, unoriginal content with the latest core update. Based on our evaluations, we expect that the combination of this update and our previous efforts will collectively reduce low-quality, unoriginal content in search results by 40%. Why not -100%? … Read more

Mastering SERP Features: New Research & Strategies For Enhanced Visibility In 2024

Mastering SERP Features: New Research & Strategies For Enhanced Visibility In 2024

There have been significant changes to the way users interact with search engines, with SERPs moving beyond the basic blue links to a more dynamic and feature-rich structure.  As Google’s SERP features continue to evolve, it’s important to understand each update and how they impact your SEO efforts.  So if you’re a digital marketer or … Read more

Emergency SEO: How To Recover When SERP Rankings Suddenly Drop

Emergency SEO: How To Recover When SERP Rankings Suddenly Drop

With constantly evolving search algorithms and user behaviors, fluctuating search rankings are a common occurrence in the world of SEO.But what happens when they suddenly drop? Do you know what steps to take to restore your rankings? Watch this on-demand webinar for a practical guide to diagnosing and recovering lost Google rankings. You’ll learn how … Read more

Google’s Mobile SERP: Everything You Need to Know

Google’s Mobile SERP: Everything You Need to Know

What Is a Mobile SERP? A mobile search engine results page (SERP) is the version of the results page that a search engine displays on mobile devices, rather than desktop. Is the Google Mobile SERP Important? It’s important to understand Google’s mobile SERP because it’s the most used search experience of all. Over 60% of … Read more

SERP Volatility: What You Need To Know

SERP Volatility: What You Need To Know

Search engine results page (SERP) volatility occurs when there are some major fluctuations in the search engine rankings over a period of time. When there is an elevated level of volatility, the search engine rankings are in disarray and constantly changing. A low level of volatility means that the rankings are stable. Think of it … Read more

SERP Volatility: What Do You Do About It?

SERP Volatility: What Do You Do About It?

Search results generally appear to be stable, but the reality is that Google’s SERPs can be more dynamic and volatile than is commonly understood. In this article, you will learn the reasons for volatility in the search engine results pages (SERPs) and the steps to take to improve your chances of avoiding disruptions in search … Read more

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