Last week, reports claimed Google was testing mobile search results without favicons or colors, eliminating any advantage conferred by a well optimized favicon. However, a Google representative confirmed this was not a test. Favicons In Search Results The word favicon is short for “favorite icons,” an image meant to be shown in browser tabs, in … Read more
Blog / SEO Strategy / The Role of CTR in SEO: How to Increase Click Counts From SERPs SEO CTR is defined as the ratio of clicks on a search result to the total number of views (impressions). A higher CTR indicates better user engagement and content relevance. CTR is part of behavioral factors assessing … Read more
Recently, Google implemented a new feature called AI Overview. If you want to take advantage of the opportunities it offers to businesses, I recommend reading this article completely. I’ll share unique data about the AI Overview from analyzing 30 million SERPs. We’ll also discuss how to benefit from this new Google novelty. What is Google … Read more
Google updated their documentation to reflect that it added eight new languages to its translated results feature, broadening the reach of publishers to an increasingly global scale, with automatic translations to a site visitor’s native language. Google Translated Results Translated Results is a Google Search feature that will automatically translate the title link and meta … Read more
Google announced that they are ending continuous scrolling in the search results (SERPs) as a way to speed up the serving of search results. Many in the search marketing community question that reason and raise questions about it. What’s really going on here? Continuous Scroll In Search Results Infinite scroll is a way of showing … Read more
People are always complaining that there’s something wrong with Google’s search results but what’s going on with search results for queries with the acronym “SEO” is in a class by itself and has to be seen to be believed. Anomalies In Search Results An anomaly is something that deviates from the norm or what’s expected. … Read more
For local businesses, navigating the often-complex world of SEO can feel like deciphering a secret code. However, the good news is that we often get detailed explanations from Google officials that help us better understand and navigate these SEO challenges. And, today, we bring another such explanation to you. A recent Google Search Central video … Read more
Google’s local search results have been shifting quite a bit since the start of 2024. As with the rise of Reddit and other forums, Google is trying to serve users more relevant and relatable content – and in the local space, that means showing users more localized content. Specifically, we have seen a major shift … Read more
Google’s John Mueller offered a suggestion about a long-standing problem with missing images in search results for recipe sites but recipe bloggers don’t seem convinced or satisfied. Missing Images In The Search Results Several recipe bloggers have for the past few months brought up the issue of image thumbnails that stopped appearing in the search … Read more
Google dramatically increased the amount of Reddit answers in the search results in order to surface actual user opinions but it’s becoming increasingly apparent that it’s having a negative effect on the quality of search results. Everyone seems to know it but Google. Lack of Expertise But Makes Sense User generated content that is typically … Read more
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