August 8, 2017 | Posted by Shay Harel After June’s monumental algorithm update you might have figured that Google would lay low for a bit. Not so. The search giant merely shifted its focus from fine-tuning algorithms to adjusting the proportions of its SERP features. More than that, it would seem that Google … Read more
October 2, 2018 | Posted by Mordy Oberstein How in the world are you supposed to compete with SERPs that contain an Answer Box, a Top Stories carousel, a video carousel, a Twitter carousel, multiple related search boxes, and even a Knowledge Panel? Oh, Mordy, no such SERP has that many SERP features. … Read more
December 3, 2018 | Posted by Shay Harel November did not disappoint as Google unleashed a series of SERP feature data downgrades amid not one, not two, but three algorithm updates all while officially doing away with organic results in certain instances! During the month we also saw multifaceted Featured Snippets show up … Read more
December 4, 2018 | Posted by The In Search SEO Podcast Don’t forget, you can follow the In Search SEO Podcast by subscribing on iTunes or by following the podcast on SoundCloud! The In Search SEO Podcast Poll Question of the Week! Let us know to what extent you think zero results SERPs … Read more
Landing pages exist to drive leads and conversions. But what if your landing pages could do that and drive meaningful organic traffic? Effective landing page optimization attracts organic traffic and the right potential customers. In this guide, we’ll explore best practices for creating SEO-friendly landing pages that rank. What Is an SEO Landing Page? An … Read more
Google added documentation to their Search Central pages offering guidance on a change in how videos are displayed in search results. The change reduces videos shown in search results for certain cases. The change affects video thumbnails that are show in the search engine results pages (SERPs). Google’s announcement explained the reason for the update: … Read more
This is the complete guide to search engine results pages and SERP features. It contains everything you need to know about SERPs, from what they are, to how they’ve developed over the years. Plus, how you can optimize for SERPs and an absolute list of today’s most important search engine results page features. I’m covering: … Read more
In this post I cover if AI will cite, or not cite, sources in the search results, and the potential impact to publishers that rely on that traffic for revenue. i.e. Will clicks from the SERPs get pummeled like we think it might? Last week, both Google and Bing announced AI chat in the search … Read more
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