Google is rolling out a new feature for Local Services Ads (LSA) that automatically selects profile photos to display in advertisements. Why we care. This update aims to increase ad engagement and potentially improve ad rankings for local service providers. How it works: Google will choose photos from advertisers’ LSA profiles based on their likelihood … Read more
Digital is the primary marketing channel for many companies. Many owners and executives still have difficulty budgeting for online marketing. Budgeting for SEO can be complex and influenced by factors like project scope, industry competition, and specific services needed. There is no universal calculator for calculating costs. This article explores key SEO pricing components and … Read more
Link building is more relevant than ever in SEO today. Why? Despite Google’s advancements in AI and content comprehension, relevant links continue to be essential ranking signals. They act as endorsements, boosting your site’s credibility and authority. Without effective link building, great content can be invisible in search results. And it’s not just about quantity. … Read more
Google announced it is rolling out Automated Local Services Ads lead credits next month, which should “credit the same or more leads on average,” than the old system. This will replace the manual lead credit methods, and use machine learning to process these credits going forward. But this also means you cannot manually request a … Read more
Google is rolling out automated Local Services Ads lead credits in July, streamlining the process for advertisers to receive credit for poor-quality leads. Why it matters. This change aims to save time for advertisers and ensure more equitable distribution of ad credits, particularly benefiting those with limited resources. This will potentially affect advertisers’ budgets, lead … Read more
Google is rolling out Local Services Ads on its Maps app, starting with iOS, to help advertisers generate more leads directly from the navigation platform. Why it matters. This expansion brings local business ads to a highly-intent user base actively searching for nearby services, potentially increasing lead generation for advertisers. How it works. Google will … Read more
White-label link building can transform your SEO strategy. It allows you to focus on other crucial parts of your digital marketing or an SEO agency. How? You simply outsource your link building to a professional team while keeping full control. Sounds easy, right? Specialized agencies create backlinks for your brand. They handle the entire process, … Read more
SEO guarantees are one of the biggest tools agency sales teams use to turn prospects into clients. But they can often be scams or promise results that are achieved unethically. For instance, here’s a popular SEO guarantee: And another possibly too-good-to-be-true guarantee: Not to mention this oh-so-safe and completely risk-free guarantee offering a “huge amount” … Read more
What’s in a brand? A strong brand helps businesses stand out, create loyal customers, and effectively convey their values and mission. For small healthcare services, branding goes beyond just a logo or a catchy tagline. Healthcare branding has to build trust, demonstrate reliability, and show a commitment to patient care. This is especially important for … Read more
Google Ads, Shopping Ads, Admob, and other Google Ads products will soon disallow deepfake sexual content, synthetic sexually explicit content, or synthetic content containing nudity services. I mean, this seems like something they should have disallowed before, but now any tool or service that is around these types of content will be disallowed. This goes … Read more
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