In the rapidly evolving landscape of public relations and brand promotion, press release distribution services have emerged as crucial tools for businesses to amplify their messages and establish a strong online presence. As a seasoned professional with a decade of experience in brand awareness strategies, I have had the privilege of witnessing the evolution of … Read more
The White label marketing industry continues to grow. According to Statista, the likelihood that businesses will outsource their creative needs is 47%. White-label marketing is expected to continue its growth and play a significant role in the digital marketing industry in 2023, including marketing services like search engine optimization (SEO), pay-per-click (PPC), web development, content … Read more
In today’s rapidly advancing technology landscape, businesses face a profound revolution in operations, customer interactions, and innovative endeavors. Partnering with the right digital transformation service provider is vital to thrive in this digital age. A proven track record of guiding businesses through digital complexities is crucial for unlocking their full potential, driving efficiency, and ensuring … Read more
Amazon generated $10.68 billion from its ad services in the second quarter of 2023. The figure marks a 22% increase from the same period in 2022, as the wider digital ad market begins to show signs of recovery from the economic downturn. Why we care. Following a slump in the digital ad market amid the … Read more
Good SEO is not cheap. The expertise of the professional and the use of industry tools are just some of the factors that give quality SEO work its price tag. In fact, our studies indicate the average cost of a monthly SEO retainer is as much as $1,500. For someone starting a new business, this … Read more
In part one, we learned about Matt Abbagnaro and also about his experience with Performance Max Google Ads campaign. In part two, we moved on to talking about client services and he spoke about Kirk Williams (aka @PPCKirk) book, Stop the Scale. He said it is all about client service work and giving the best … Read more
Marketers may soon be able to run ads on video-streaming services specifically targeting LinkedIn users. A new ad product is about to be trialed by the social networking platform, which is owned by Microsoft, that will be aimed as reaching its 930 million subscribers when they watch movies and TV shows. Why we care: Marketers … Read more
Link building is essential. While Google has made numerous advancements in machine learning and content comprehension, links remain a critical element of how Google ranks websites. We know that Google doesn’t want you to proactively build links. They want you to create high-quality content and hope for the best (i.e., build it and links will … Read more
Google Business Profile (GBP) services might have more to do with local rankings than previously thought, according to recent tests from Sterling Sky (Disclosure: I work at Sterling Sky) and Whitespark. Specifically, adding pre-defined services in GBP seemingly impacts local search rankings. Before this finding, you could do little with GBP to influence local search … Read more
Google seems to be testing displaying the “services” button as the first action button in the local and maps search result listings. Usually, the first action buttons would be the call button, the directions, or even the website buttons. But Google is testing showing the “services” button first. This was first spotted by Allie Margeson … Read more
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