The legacy feature to control how fast Google crawls your website is going away on January 8, 2024. It is a feature that launched 15 years ago but Google never migrated it to the new version of Search Console. Gary Illyes from Google said, “with the improvements we’ve made to our crawling logic and other … Read more
If you are anything like me, once you start diving into a project, it can be difficult to stop. Doing SEO feels like dealing with a never-ending set of tasks. Setting boundaries is essential for managing expectations and caring for your well-being. When I tell people what I do, they often envisage me tapping away … Read more
Mastering SEO is not just about understanding which optimizations will drive the desired outcomes but also a reflection of meta-skills like learning and goal-setting that enable us to achieve our goals. In our previous article, we delved deep into the meta-skill of learning advanced concepts that elevate one’s SEO game. Now let’s focus on what … Read more
Google Ads is deprecating Shopping campaigns using Enhanced CPC starting in early October 2023. Google said any Shopping campaigns using Enhanced CPC should consider trying the one-click Target ROAS experiments for Shopping you can find in your campaign settings. This notice was recent, so the setting seems relatively new (maybe weeks old?). Thomas Eccel noticed … Read more
GA4 proves to be an incredibly valuable tool, offering extensive insights into your website’s performance. While certain metrics and dimensions come pre-configured by the tool, others require partial or custom setup by users. This is the case with event parameters, which enable us to obtain relevant information about actions taking place on our website. Although … Read more
Google Ads has a setting named “automated locations” that has a subsetting to grant Google Ads access to your media and photos from your Google Business Profile. You can turn this on or off under “automated locations” option in Google Ads. Anthony Higman said this is new and posted about this on Twitter. The setting … Read more
Google Ads seems to have launched a beta campaign setting named “broad match keywords.” It seems this setting removes the match types, specifically phrase and exact match keywords and converts them into broad match. PPCGreg posted about this on Twitter, he said, “Broad Match keywords – campaign setting: “Enabling this setting will convert all existing … Read more
Google seems to be testing a new setting icon on recipe search results. I cannot replicate it, but the recipe gear icon shows options for about this result, your preferences, your cookbook, and send feedback. This was spotted a couple of times by Khushal Bherwani both on desktop and mobile and posted screenshots on Twitter. … Read more
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