Google Ads is rolling out a new data privacy feature, giving advertisers more control over user consent management. Why we care. As privacy concerns grow, and with cookies not going anywhere (for now at least) this update allows for more granular control over how personal data is handled in advertising campaigns, which aligns with Google’s … Read more
LinkedIn Advertising presents marketers with new and exciting opportunities to reach target audiences. New features and updates are available to level up your campaigns, drive engagement and reach business goals with greater precision and impact. Let’s delve into the latest releases from LinkedIn Ads – including the ones you may have missed. 1. CTV ads … Read more
Microsoft is adding new copilot settings to Bing Search. These settings let you define if you want Copilot to show responses on the search results page and if you want to scroll up to see Copilot. I personally do not yet see this setting but Frank Sandtmann spotted it and posted a screenshot on Mastodon: … Read more
Google Ads is either beta testing or slowly releasing a feature to let you add three campaign-level headlines and two campaign-level descriptions. You can also schedule the headlines and descriptions to run at certain times or stick them on specific positions. This was spotted by Boris Beceric who posted about it on LinkedIn – he … Read more
Google Analytics 4 has launched new conversion attribution settings, providing marketers with enhanced insights into the return on investment (ROI) of their Google Ads campaigns. Here’s how it all works, from our Google Ads agency in Melbourne. The latest update allows users to customise conversion attribution to either paid Google Ads campaigns or both paid … Read more
May 27, 2015 | Posted by Laura Campbell If your local rankings have demonstrated extreme rank changes recently, it’s quite possible that the site you’re managing has been bitten by a Google Geo Location bug. And you’re not alone since Local Search Forum members have reported and documented unstable fluctuation of local search continuing … Read more
Google is broadly rolling out brand exclusions in Performance Max and broad match brand restrictions in Search to all advertisers. Following successful pilots for both, the search engine announced that the move would help marketers with guiding Google AI and where their campaigns appear online. Up until now, both features were only available in beta. Why … Read more
Google Business Profiles seems to have added more options to when you should be notified from the platform. The list includes 13 different notification categories you can turn on or off under the notifications menu for your Google Business Profile. Claudia Tomina spotted this and notified me of it on Twitter. Here are the categories … Read more
Since last week, Google has been rolling out a new search settings design interface. It looks more like the material design interface, with rounded and shaded borders. This is compared to the more bland textual look for search settings. I had a few people share it with me last week (I can’t seem to find … Read more
We are thrilled to announce the release of Yoast SEO 20.0. This release features a brand-new, state-of-the-art settings interface that takes your SEO work to the next level. We took great care to design an interface that’s logical and easy while simultaneously fully featured. This user interface brings Yoast SEO ahead of the curve and … Read more
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