Imagine you’re a surfer, paddling furiously to catch a wave that’s already cresting. You’re exhausted, frustrated, and always a beat behind. That’s what traditional SEO often feels like—a constant race to react to algorithm updates and shifting trends. Now, picture yourself reading the ocean, anticipating the perfect wave before it forms, and gliding effortlessly into … Read more
No matter what products or services your ecommerce business focuses on, elevating the customer experience is the key to unlocking better sales and conversions. In fact, businesses that have placed a strong emphasis on customer experience are not just meeting expectations; they’re exceeding them. The State of Digital Customer Experience Report found that over the … Read more
I attended Google Marketing Live (GML) 2024 at Google’s Mountain View headquarters, and it was quite an experience. I witnessed firsthand the array of new product launches and updates that Google unveiled and had a chance to talk with Google’s product leadership about it. With over 30 new features to enhance advertisers’ capabilities, there were … Read more
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