Is OpenAI, its ChatGPT service, taking market share from Google? Well, maybe. Rand Fishkin of Sparktoro posted his assumptions based on a mix of data from SimilarWeb and Datos that says ChatGPT’s current market share is 4.33% – that is from October 2024 data. So ChatGPT is 4.33%, while Google is 83.54%, then YouTube 6.79%, … Read more
I asked 11 affiliate marketers for their top affiliate marketing tips in 2024. Here are the tips they shared and how to do them. Track out-of-stock products and update their affiliate links Keep a tight inventory of your affiliate links to ensure they’re working, and replace them when products go out of stock. This is like running … Read more
I asked 12 SEOs for the link building strategy that’s working best for them right now. Here are the tactics they shared, how to do them, and tips for success. Pitch “best of” listicles that feature multiple competitors, but not you This has been my go-to link building strategy for quite some time now. What makes this … Read more
Are you frantically Googling “SEO interview questions” because you’ve got an upcoming interview like… tomorrow? If so, don’t panic—I’ve got you covered. As research for this article, I’ve asked eight top hiring managers to share the #1 SEO interview question they’re asking candidates right now, so you can understand what types of questions hiring managers … Read more
If only marketers could explore inside the minds of consumers, we might know what they really want. In the rapidly evolving landscape of digital commerce, understanding consumer behavior is key to staying ahead. Our upcoming webinar, based on Wunderkind’s 2024 Consumer Insights Report for Digital Commerce, is designed to give you a comprehensive understanding of … Read more
In this new age of AI-driven search, it’s essential to move away from siloed marketing strategies and realign to future-proof your position in the SERP. This article outlines seven key focus areas for maximizing your brand’s presence in AI-driven search. The evolving AI-powered search landscape and the rise of zero-click results Up to 59% of … Read more
Blog / Digital Marketing / Share of Voice: Why It Matters and How to Increase It Just like any other crowded space, the brand world makes it extra difficult to get your message heard. Share of voice (SoV) is a special metric that measures how well your brand cuts through the noise compared to your … Read more
Danny Sullivan, Google’s Search Liaison, said on X, “you or anyone who shares constructive feedback about our results should not feel like we’d be upset with them.” He went on to explain that “complaints and feedback are opportunities.” He went on to add that “Those who get them should recognize them as such as look … Read more
Blog / SEO Industry News / 9 SEO Pros about the Future of the Industry: Reinventing SEO Should Be On Everyone’s Agenda The only constant in SEO is change itself. We’re now witnessing quite a few industry shifts, ranging from helpful content and EEAT prioritization to integrating AI-powered experiences into search. I touched base on … Read more
Over the past week, many have been windblown by Statcounter reporting that Google lost significant market share in the US and worldwide from March to April 2024. It turns out it was some sort of reporting bug, and Statcounter updated the data over the weekend. Folks like Glenn Gabe and Danny Goodwin immediately called out … Read more
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